Social media trends 2021 are a powerful way for brands to chase to be a part of the evolving vista of digital media in the coming days. With this year coming to an end and the next onset, it’s vital to know which social media marketing trends to chase to create lasting imprints on customer’s minds. By providing proven strategies, in this regard, the best social media marketing agency in Mumbai can help you to redefine your brand’s online affairs to a great extent.
A recent study by We Is Social has revealed that there are over 3.8 billion active social media users in 2020. The count multiplies every year. So social media, these days, is a hot cake for stretching your brand’s reach among the global buyers. To revamp your brand’s social media presence, here are some social media trends and tactics for the upcoming year.
Emerging Social Media Trends to Follow in 2021
Social media marketing is a key way for brands to reach their potential buyers. It’s a very active medium to engage and create a great buyer base. Given that, the end of this year signals the need to redefine the prior success into future marketing plans for steady growth and engagement.
Here in this blog, we’ve shared 5 rising social media trends in 2021 that will drive better buyer engagement and brand awareness. Have a look.
1.Custom Content and Tactics
With the shifting algorithms of social media, users can only see posts that are relevant to their values. So to reach your target audience and touch their nerve, tailored content is the only way. Plan your content according to the interests and likings of your audience and compel them to convert very tactfully.
Research well on the latest marketing tactics and custom content and apply them to your ad campaigns. This way you can let your viewers know that you care and your services are purely built for their good. Meanwhile, you can check the services of the leading social media marketing company in Mumbai for more insights on this matter.
2.Video Content Widens its Wings
Videos are great at showing the product details. It impacts the buyer’s decision-making process to a large extent. A recent survey has revealed that in 2021, people will spend a decent 100 minutes per day watching online videos (source: Smart Insights). And as per the Cisco Annual Internet Report 2018-2023, by 2022, 82% of all content available online will be video. This means people are more into leveraging videos for learning, buying any product or service, and all.
Again, 48% of viewers want videos to show what they like (source: Smart Insights). So social media like Facebook, Instagram, Twitter, and all are using live streaming events to drive buyer’s minds. Thus, to meet your viewer’s needs, try to include contents that reflect their values. By wisely planning your video content, you’ll be able to improve the marketing growth as well.
3.Focus on Customer Service
With brands nurturing their image on social media, replying to the customer requests and having a more direct tie with them, has become vital. An article posted in the Marketing Article Library reveals that, by 2021, more than 90% of brands will use social media for customer help. This is only because people are now more into engaging with their favorite brands on social media for quick and real-time help.
Indeed, customer support on social media is a key fact for building a bright brand image. This is because if a buyer is not happy, the news spreads rapidly on digital platforms. So the brands must care more for their customers’ satisfaction. Again, social media platforms are providing brands with tools for better user service. Thus, enabling them to integrate social media into their marketing strategy.
Using social media you can get clear feedback from users. The instant replies and talks let your viewers express likings or pains easily. Apart from that, you can use the storytelling technique to convey your brand’s message to the customers and reach them differently. For more creative and proven ideas in this regard, the top Digital Marketing Agency in Mumbai is there to help.
4.Increasing Demand for Influencers
Further, in 2021, demands for influencers will increase more. With their fantastic oratory, they convince the users strongly. Thus the YouTubers have millions of loyal followers and strong networks in the social media platforms. So this trend of influencers will go up to boost business growth in the coming 2021.
5.Evolution in Content Marketing
Again, in 2021, content marketing will gain a more elevated status. It will have a stronger impact on the brand’s exposure and backlinks that you want to get for your brand. Planning insightful content and marketing it with experts will bring you results, better than your expectations. The influencers will help your brand improve visibility and outreach so that it reaches your target audience around the world and serves your purpose.
In a Nutshell
Winning the game of social media marketing is not a difficult task with the help of the leading SMM agency. Follow the top 5 social media trends in 2021 for the effective marketing of your brand.
Still, if you’re stuck with any glitches for smooth sailing of your brand, Get in Touch with us to learn more insights for the trends and tactics of social media and place your brand on the top.