Best Digital Marketing Agency
A renowned digital marketing company, Digitactix was founded to cater to the need for marketing and building a brand presence on the world wide web. The decade from 2010 saw a huge rise in internet and social media users. Not only that, technological advancements in the digital world needed the management to stay up to date with marketing opportunities, techniques, and practices. This is the reason why we recruit skilled social media marketers, SEO experts, etc into the team who also are well versed with digital marketing concepts. As one of the best digital marketing agencies in Mumbai, We have completed 4 years of providing digital marketing services to clients from various industries like Rubber manufacturing, sports, fashion, furniture and many more! A lot of businesses including our clients have faced several challenges when it comes to digital marketing. Let’s have a look at them below.
The problems you are facing
1. Trends in Digital Marketing: We know how difficult it is to keep up with the various online trends that change with a blink of an eye. After all, these trends will help you be a step ahead of your competitors. Some important trends that will reign in 2020 are as follows:
Voice Search: According to Comscore, 50% of all queries will be voice-based by 2020. Smart speakers and smartphone voice assistants like Alexa, Google Assistant, Siri, etc are contributing to all these voice queries. This technology has made searching and interacting with home appliances very convenient, a reason why the usage of these technologies is growing rapidly among individuals and families. This is also causing a rise in the use of long-tail keywords which calls for the need for SEO services from an SEO agency in Mumbai.
Authentic Content: Hope you have heard of the recent Instagram update where they have hidden likes for posts to create an atmosphere for better mental health. This is a major step towards the trend of creating content that is more authentic.
Email Marketing: The number of active email users is set to grow to 4.3 billion users in 2022. This proves that email marketing has huge potential.
Videos: According to Forbes, Over 500 million (half a BILLION) people are watching videos on Facebook every day. Also, online marketing companies who use video grow revenue 49% faster than non-video users. Videos tend to be more descriptive and personalized compared to creative and text, hence making them high performing content.
2. Improper branding: Branding is very important when it comes to differentiating yourself from your competitors. However, while creating a brand from scratch, there are a lot of things that must be taken into consideration by a digital marketing company such as
- Brand Image.
- Brand Value.
- Vision and Mission statement.
- Type of business.
All these things must be considered while choosing the right brand colors, fonts and ultimately designing the perfect logo. The logo is the face of your brand and you know that every brand is judged by its cover. If it isn’t up to date, your business won’t be able to withstand competition. It will feel like it’s lagging.
3. Poor Brand communication: Building a brand and not communicating it properly is like manufacturing a product and not selling it. Brands must be communicated properly in order to ensure a loyal and growing audience. Communication is not about what you mean to say but what the audience might end up perceiving. Your brand communication must be tailored according to taste, preferences, thinking, and beliefs. Not paying attention to the details of your audience will end up communicating what you didn’t intend to. Trust us, poor brand communication is something you don’t want. It is the reason why your brand will start to lose engagement and might even gain negative brand awareness. Internet marketing companies have always stressed on having the right communication ad sending out the intended message.
4. Bringing Qualified Leads: Just a quick revision, a lead is a potential customer for your business and lead nurturing is developing relationships with your leads at every stage of the sales funnel. Every business is hunting down leads. However, not every lead is beneficial. 79% of marketing leads never convert into sales and lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa). Only those leads that are genuinely interested and have knowledge about what they are buying and what do they need and these leads are known as qualified leads. A handful of qualified or hot leads is better than having a lot more cold leads since they have a better sense of direction when it comes to what they need and they have a strong demand for your product. These are the leads that will most likely convert and stay loyal to your brand for a longer period of time. Lead nurturing helps to majorly bring in qualified leads so that you have a better conversion rate and you get much more revenue as compared to mindlessly attracting cold leads.
How we solve these problems.
Digitactix is constantly carrying out thorough research to keep up with new digital marketing practices. We take advantage of the latest trends and bring in better brand awareness through services like SEO, Social Media Optimization and Content Writing.
Through services like email marketing, advertising, social media optimization, and SEO, we bring qualified leads to our clients’ sales teams so that they can easily convert sales and generate better revenue.
We solve the huge problem of improper branding for our clients by building their brand from the ground up and integrate graphic designing, web development, UI/UX design, and social media optimization services which ensures a rock-solid presence.
Not only that, we communicate their brands properly by providing efficient and creative graphic designing, content writing, social media optimization services.
Being one of the top digital marketing companies in India we envision ourselves to be creating a world in which brands are not deprived of being heard by the right people and are succeeding in developing fruitful connections with consumers.
Increase visibility in Search Engine Result Pages SERP and website traffic.
Get value for money with our PPC service. We optimize your campaigns, get you a better Quality Score can get you quality clicks and a better ROI.
Give your business a customer-centric deign backed with the science of UX & UI.
Create action-oriented content. Content that guides users through the website and assist in conversion.
Power your business with us. Use the right technologies that build a result-oriented website.
Reach your target audience with effective strategy and communication.
Get your brand visibility, engagement and business with our data-backend creative campaign.
Our expertise in Media Planning can get your brand the visibility on the right platform at the right time and right place.
Change the way people look at your brand, with creative concepts and designs made by a team that lives in the detail.