Best SEO Agency in Mumbai
What is SEO: SEO stands for search engine optimization. It is the practice of making your website Search-engine friendly by optimizing its content such that it is more visible in a search result, which results in more quantity of incoming traffic and improved quality. These practices attract organic traffic that is traffic that you haven’t paid for. SEO is a science where people’s quest for knowledge is answered in a way that search engines or web crawlers like Google, Bing, etc. can find and display to the relevant user. SEO finds various words and phrases, or “keywords” that are relevant to the information and nature of your website and injects those keywords into your content. This science is constantly evolving, with new technology, new trends, and people’s changing taste. There are two parts to the optimization process, let’s take a look at them in detail…
The two parts of SEO:
- On-Page SEO
- Off-Page SEO
- Keyword Research
- Reporting and setting goals
- Content Creation
- Page Optimization
- Social and Link Building
The on-page side of this science optimizes the content of your website such that your pages get along with the algorithm and rank better in the search engine results. Various parts of the webpage such as the title tags, heading tags, etc. shall include the keywords so that they rank better in the findings of the web crawlers. In this part of SEO, we have more control over the content we put up on the portal. Hence, we make sure we are inserting relevant keywords in various parts of the website that are important to the web crawler such as headings, titles, alt text to images, URL and of course the content of the pages. Also, we optimize the performance of the page so that the site is more favorable.
The off-page side of this science is where content in the form of blogs, forums, etc is sent out to be posted on other portals. Usually, such optimization is organic. If the content is of good quality, the content on other sites will raise the rankings of both the parties. Various techniques over here include Submission / Resubmission / Listing to major search engines and directories [Directory listing /submission], tracking status of various keywords used, updating on latest search engine ranking formulae or algorithm.
Why SEO is so important for you: Not only you but billions of people visit search engines every day. They depend on search engines for information and guidance. They have developed a sense of trust in them. The higher the website is in the order of the result list, the more traffic it will receive since it is perceived as a more trustworthy site compared to the ones below it. Studies show that more than 65% of users don’t go beyond the top 5 pages of the search engine result pages (SERPS) to find their result. As a result, it is important to be as high as possible in the mountain of results. Not only is SEO important for this, but it also improves the user experience and readability by keeping a check on the number of keywords used in content. If this is not done, search engines consider the website to be adopting black hat practices, or bad practices to be on the top, and hence rank the website lower than the rest.
How SEO affects your marketing and sales: Optimization for web crawlers puts sites at a higher rank the list of search results. The higher sites are in the rankings, the more sites are visible. The more you are relevant to people searching for relevant keywords, it will increase brand awareness phenomenally. Also being at the top of the list makes websites look more and more credible. People usually perceive websites listed after the first five SERPs as shady. Therefore, optimization helps in raising the image of your websites and brand. As a result, more and more traffic pours onto the website, allowing them to see good quality content. This makes for a great User Experience and in turn, it will help in selling the product easier. This will not only improve sales but will also show that the site or brand is capable of providing great value. Ultimately brand loyalty and goodwill will be created.
Diving deep into the process:
In this stage, keywords relevant to the content or brand are identified. The best performing keywords are added to the list of keywords. These keywords will be useful to be added in the website content.
Once the keyword list is in hand, the portal is analyzed and a note is made of where the site stands currently. In the analysis, the current traffic level, most popular posts, etc. and where the site stands overall is realized. After making a report of all this, goals are made for the process. As progress increases, reports are made from time to time.
SEO is pointless without content. High quality and content between 1000-2000 words is most favored by the algorithm. Focus is made on creating the best content. Research is carried out for the specific piece. Creativity is poured in resulting in more volume and quality. Keywords are sprinkled over, avoiding too many of them. Adding too many results in “keyword stuffing” which is considered a wrong or a black hat practice.
Tags or parts of the website like alt text, metadata, titles, etc are optimized. Also, technical SEO issue is rectified like responsiveness, performance, security.
Social Media is a very important place. It is very useful to attract site traffic. Links to various pages of the site are shared on social media for the audience. Also, links are placed in content on other sites. Content is submitted to other portals as well.
Why you need a professional for this service: SEO is a vast science. It is not everyone’s cup of tea. That’s why digital marketing companies in India make sure to hire highly skilled SEO experts for the projects. They make sure that these experts have sound knowledge about these operations. Also, they are capable of building a friendship between the site and the search engine. We at Digitactix make sure to keep our SEO services up to the mark. We ensure that we hire SEO experts who are passionate and skilled since we are passionate about the projects we take. Contact Us for state-of-the-art SEO services for your website and brand!
Digitactix is a digital marketing agency focused on bringing growth and revenue to its client. We provide essential services like Social Media Marketing, SEO, Pay Per Click, Web Design and Development, Content Writing and many more while keeping our motto in mind: When your client makes business, you make business.
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