If you notice that your website visitors come from different countries across the world and speak different languages, then it’s time for you to invest in International SEO. Digitactix offers the best SEO Services in India to help you widen your website traffic by targeting a global, geographically different and multilingual audience.
What is International SEO?
International SEO is all about geotargeting, which means, organizing and optimizing your website as per the target country to generate countless numbers of organic global leads. It lets the search engines determine the countries, languages of each user your brand has in focus in a particular region. International SEO, if planned wisely, can open new market possibilities and earn huge ROI. Thus it’s important even for small businesses to invest in it.
Benefits of International SEO
As you have already known, International SEO is not at all something foreign in concept. It is one of the best SEO services in India that involves optimizing your website to drive organic traffic from different other countries to your website instead of attracting traffic from your nearby locations.
International SEO, if done with proper expertise, can bring your website a lot of benefits.
INTERNATIONAL SEO STRATEGY
Being the top SEO company in India, we, at Digitactix execute the following strategies to ensure a rush of organic international leads to your website.
International Keyword Research
To get a higher rank on the global market, you need to find appropriate international keywords, approximate keyword search volume, check competitor rankings for those keywords and plan yours accordingly.
With a proper multilingual strategy and optimized website content for different languages, people in different countries will find your website for their market, in their native language.
Identifying Your Target Demographic
Along with the geographic, demographic, linguistic and regional aspects of the audience, we study the qualitative aspects of them like their culture, hobbies, interests etc.
It’s a technique of organizing and optimizing the web pages to let the search engines identify your target countries, specific content and language for each user in a given location.
HrefLang Tag is essential for the businesses that have multilingual websites with the same contents and want the search engines to send people suitable contents in their respective languages.
The X Default Tag
It’s the default version of the websites with multilingual contents and used when the language or location tag doesn’t match any of the available options and no page is relevant.