For businesses, incorporating artificial intelligence in their day-to-day business processes has become somewhat of a rite of passage. In fact, according to a Towards Data Science report, 47% of digitally-mature enterprises already have an AI strategy in place. Moreover, a majority of executives believe that AI provides a competitive advantage, especially those that belong to the...

Email marketing is still the reigning king when it comes to generating colossal marketing ROIs. To put this into perspective, according to a Constant Contact report, for every dollar spent, organizations, on average, earn 36$ in return. That’s a whopping 3600% in ROI.Moreover, year after year, the number of email users is growing dramatically. In fact, by the end of 2022, we’ll...