Website Structure : Importance and Methods for Improved SEO

by digitactix-team Sales & Marketing

Building an excellent website structure is as important as doing SEO for your website. While SEO helps your website to rank higher on the SERP, the site structure helps the techniques of SEO to properly work.
So if you’re planning to boost up the online presence of your brand, having the key insights on building websites will help you. For this aspect, the best digital media marketing services in Mumbai offer the best website design and development solutions for your brand.

In this blog, we’re going to share the basic facts of website framing, like it’s benefits, process, etc. Read on, to gain grip about the proper format of your website.

What is Website Structure?

The structure is the way a website is designed or set up. The layout should give a graceful user experience by nicely connecting different pages. An ideal format of a website is like a pyramid. The Home Page remains on the top of the pyramid and categories and subcategories under it.

For building a website, you need to think about your target audience, as well as Google crawlers. A well-formed website ensures a smooth user experience, which is a good ranking signal for Google. Whereas, a vague website adds bounce rates and lowers the visibility of your website.

Importance of Building a Proper Website Structure

An excellent site structure is vital for getting an organic ranking for your website. There are other key aspects of a well-structured site as well, and these are:

Helps SEO and Ranking: The structure of your website is a crucial factor for doing SEO. It retains the user’s attention on your website, compels them to explore more on it. Thus the more a user dwells on your website, the lesser bounce rate it gets. So by serving an enriched user experience, a good website design helps in its ranking as well.

Good For Crawlers: If the homepage is well-linked to every other key subpage, the crawlers can easily crawl your website. It’s also the same for the users. They also can easily know the layout, category, subcategory of the website.

Great user Experience: Easy navigation of any user on your website lets them find their required facts without any glitches. It increases the chances of them becoming your future customers.

Easy to Get Sitelinks: A good website set-up gets site links from Google, which is vital for doing SEO. Google rewards the site links to the websites for easy usability. This is also a good ranking factor for your website.

Build your website meticulously by dividing the categories, subcategories, and link them well to each other. This way your website can earn great user impressions. Also, Google can easily crawl and index it and rank it high on SERP. For all these to realize easily, the top digital media marketing services in Andheri come up with a plethora of bespoke services.

How to Design an SEO-friendly Website Structure?

Getting a well-designed form for small websites is easy, unlike the medium or larger websites. So before you start to design your website, keep in mind the following points, plan wisely, and have a great display of the online presence of your business.

Plan Before You Start

Plan your website in a way that can relate the subcategories with the main category and the main category to the overall theme of your website.

To keep the site compact and crisp, try to have the main category between two to seven categories. Although it depends upon the volume of your business, a compact site layout requires easy management.

To balance the structure of your website, use only the subcategories that are closely related to the main group. Else irrelevant subcategories can disturb the structure of your website and hamper its performance.

Choose proper names for all the categories and subcategories on your website. It makes the user know your services and products well.

Good Website URL Structure

Your website must have a proper URL structure that should be aligned with your overall website layout. This is an important aspect of increasing the organic rank of your website through SEO. To make your website SEO friendly and user-friendly, make the URL simple. Try to add words that are easy to understand. Try to avoid symbols or numbers in the URL. And the most important thing is to add the keyword to the URL to get benefits in the long run.

Apart from these, you should link the web pages internally to strengthen the SEO process and user-friendliness. For this, you should implement effective internal linking strategies to your website. The best digital media marketing services in Mumbai offer the most innovative and proven strategies for building a productive and compelling site structure for your business.

In a Nutshell

Website architecture is an essential aspect of SEO and driving tons of organic traffic. An impactful layout of your website is possible only by applying precise thinking, intentional design, accurate organization, and proper strategies. So consider the above guidelines to structure your website well and have successful business growth.

Still, if you are confused, Get in Touch with us, and let’s build your business together!

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