It goes without saying that if you want to meet your target audience virtually, having an active presence on the right and relevant social media is the key. But only an idle presence won’t work in your favor until you have engaging social media content on it. With 3.8 billion users (source: Search Engine Journal), social media has a huge potential to place your brand in front of your target market and drive desired outcomes. So for effective marketing outcomes, you need to use your social media content wisely. Only by following a smart content strategy, you can take your brand to the next level. For such a purpose, the best social media marketing agency in Mumbai can be the best place.
However, here in this blog, we have shared 8 proven strategies for creating gripping social media content. Follow these tricks and get desired brand engagement, awareness, and sales from the initial days.
8 Definite Ways to Create Engaging Social Media Content
We know that it’s not the first time you’re reading about how to create winning social media content for your brand. There are lots of blogs available on the web with ideas for winsome social media content creation and some of them are pretty good. But all of them don’t bring good results, for that you need to apply proven strategies. Read below the 8 tried, tested, and proven ways with care and apply to get the payoffs that your brand desires.
1.Content has to be User-centric:
Whatever content you post on social media, the first and foremost rule is to make it user-centric. Get an insight into the audience you’re targeting. Learn if they are professional or casual viewers and like funny or serious posts. Write content that hits directly to your target market. Include the benefits that your target viewers will get by availing your products and services. Apart from that, using “you” or “your” etc. words helps you to engage directly with your audience. You can also opt for more tips on the same from the leading social media marketing company in Mumbai.
2.Short, Crisp & Easy to Read Copies:
With billions of users and lots of competitors on social media, getting the mind of your target audience is truly difficult. All your competitors are also having creative ways to attract the user’s eye. In this scenario, how will you be able to grab your target eye-balls? Simply by using gripping contents. While writing copies for social media, try to keep it short and crisp. Use a lucid style so that even a child can get what you are offering. However, using shallow copies can lead the user to swipe past the post. So use simple and useful copies in an effective tone and speech.
3.Visuals & Infographics Steal the Show:
Visuals have the potential to attract the eye of your target audience more than words. Hence, adding stunning visuals to your social media content can be beneficial. Try to click real photos and post them on your social page. For that, you can hire a professional photographer and have some lovely photos of your products. This, in turn, will elevate your credibility as well, among your viewers. Also, you can post infographics. Repurpose your old contents in nice infographic images and add some relevant data to it. Using infographics in your social media content strategy is a proven way to spark lots of shares and user engagement.
4.Testimonials & Reviews are Still Powerful:
Before buying any products we always depend upon user reviews. We believe that the people who have already used the products are best to guide us. That’s why we tend to search for the truth about the product before buying it. Studies have shown that a buyer reads 7 reviews on an average before he makes a purchase (source: Search Engine Journal). So posting client testimonials and reviews on social media will place your brand as a reliable source in your industry. This will get engagements and recognition. The best social media marketing agency in Mumbai can help you with lots of such strategies as well.
5.Adding Puzzles, Hosting Contests:
With lots of competitors online, these days, creating unique content ideas is a must for getting the target minds. You can host exciting contests, giveaways, etc. where you can get excellent user engagements. Also, adding puzzles, quizzes, and riddles will let the users engage with the posts. You can set a few rules to join the contests or quiz, like tagging few friends, or giving likes and sharing the post, etc.
6.Get Followers from Influencers:
Tagging influencers on the social media sites will let your brand get higher reach. There are thousands of people who follow Influencers. Thus, tagging them on your posts means the followers will also get to reach it. This way your brand will get more limelight and reach.
7.Insights on Current Events:
Current events are always hot topics for users. So to create engaging social media content, you can write a few lines on the recent events and ask for the viewer’s opinion. This is also a great way to engage with target users on social sites. For more such valuable and exclusive tricks, you can reach the social media marketing company in Mumbai.
8.Adding Proper Hashtags & CTA:
Adding the right hashtags to social media posts is crucial if you want to reach a broader market. Hashtags will take your brand directly in front of the viewers searching for the topic. Also, there are a few rules about the number of hashtags on each social media platform. Like, for Facebook, use 1-2 hashtags and for Instagram, the number is 5 – 10. Again, for Twitter, you can use 1-2 hashtags, whereas, for Pinterest, you should use around 2-5 hashtags while posting. Remember to use relevant hashtags only on your posts to get the best results. And last but not the least, never forget to add an apt CTA to each copy for getting desired affairs.
Providing Further Value Leads to Customer Loyalty
Social media posts are created to provide added value to the user. So right posts focused on the right audience will establish your brand as the reliable one among your competitors. This, in turn, will get you the utmost customer loyalty and sales. Follow these 8 super-effective tricks to create engaging social media content for your brand and get your desired outcomes. Still is you have any confusion, Get in Touch with us to get more insights on the same.