Although Facebook is chiefly a social media platform, there are a lot of advantages to Facebook marketing. With the digital shift of brands, Facebook has evolved into a complete marketing field. And today, lots of brands are gaining pace on this platform. Among the Indians, there are over 280 million Facebook users. This makes India the largest country in terms of Facebook user size (Source: Hubspot). Hence, it’s obvious that the right marketing efforts on Facebook, be it paid or organic, will give your brand a huge customer base, brand awareness, and other desired results. And the experts at the top social media agency in Mumbai can guide you through the path to fruitful trade on Facebook.
However, the reason for our writing this blog is to cast light on the advantages of Facebook marketing. Learn the top 5 benefits and get a new outlook of your very own social media, Facebook.
Top 5 Advantages of Facebook Marketing
Although the purpose of starting Facebook was to help people socialize online, with time, the game changed. Today, with millions of daily active users, it has become one of the most potent media for brand promotion. The benefits your brand can get out of Facebook are as follows:
1.Huge Global Exposure
Facebook offers a wide platform for marketing. With their page, group, and ad facilities, it has truly become the largest media for building good customer relations. The options for creating pages or groups are ideal for promoting a business of any scale. Users can join and follow the pages and groups and engage with the brand. Also, on the forums, users can convey their opinions.
Again, Facebook ads are a great way to reach target buyers across the globe. This is also a fair way to build brand awareness and acquire leads even from the world market. Hence, if your aim is to reach potential overseas buyers, Facebook can be your ideal social media platform.
2.Minimum Marketing Cost
Facebook offers a handful of marketing perks for small brands. Without the need of having a website, small brands can promote their venture on this popular platform. It’s an obvious fact that having a website is a matter of costs and not all can afford it. So these small-scale brands can create a Facebook business page and display all their trade info on it. Also, by posting their daily activities on their page, they can potentially engage target viewers and get desired results.
Apart from these organic ways, there are paid ads, which helps brands to target future buyers at a lower cost. Also, there are diverse payment ways and brands can opt for the ones as per their needs and budgets. The leading digital marketing agency in Andheri can guide you with proven plans on the same.
3.Ability to Reach Potential Buyers
In any online marketing, targeting the right buyers plays a bigger role. Weak targeting can ruin a campaign whereas, the right targeting can take your brand to the zenith. So as Facebook has a wide base of viewers, it’s easier for brands to target and reach their future buyers. But of course, it requires wise tactics. To drive engagement in a non-paid way, brands need to know how to craft and deliver strong content on Facebook. Try to craft content like contest ideas, puzzles, riddles, etc. to get desired engagement from followers.
4.Driving Website Traffic
Facebook is a potent place for driving social media traffic to the website. How? Simply, by having creative ideas for posting. If you have a business page, you can post good content with links to your website. This way the users that come across your Facebook post, will land on the website through the posted link. The more simple, direct, and crispy the content, the more users it will attract. And the more users will visit your website through the link, the more traffic and leads it will get. But again, you have to pipe your marketing strategy well to drive huge social media traffic on your website. In this regard, the premium digital marketing company in Mumbai can help you with smart and proven plans.
5.Useful Insights & Analysis
Apart from nicely running your marketing efforts, Facebook also lets you have useful insights and analysis of the paid campaigns. As a marketer, you need to monitor the campaigns to get the right insights. With these insights, you can change your plans whenever needed. So facebook lets you collect exact data on the number of page likes, impressions, frequency, total post reach, engagements, etc.
Waiting for an Ideal Chance to Advertise?
Facebook marketing is way cheaper than offline marketing and even SEM as well. Also, in getting desired results, among all the social media platforms, Facebook marketing takes the top seat. So if you’re confused about the right marketing strategies on Facebook, Get in Touch with us for more detailed insight and result-oriented plans.