Shopify SEO: A Complete Ecommerce Guide to Rank #1

by digitactix-team Search Engine Optimization

If you want to get more traffic and boost revenue to your Ecommerce Website, then you must leverage the best SEO services in India.

There are a lot of how-to articles on Shopify SEO processes on the internet, but few of them can lead your eCommerce website to real success.

In this article, we are going to explain the ultimate Shopify SEO strategies that will bring your online store innumerable traffic, more visibility and huge sales, all at the same time and at zero cost.

So let’s dive in.

What is Shopify SEO?

Shopify is an E-commerce platform that lets you sell your products online to anyone, anywhere.

Shopify SEO is the process of ranking your eCommerce website high on the search engine result page (SERP). It is one of the best techniques that the top SEO company in India uses to generate your eCommerce business. The higher your online store will rank, the more visitors will visit it, and the more sales it will generate.

Your online store can also get traffic from paid search, but SEO is free. You don’t have to pay the search engines to get your eCommerce site a high rank on the SERP and countless traffic.

Why Is SEO Important for Your eCommerce Store?

When people need any product, first they always search on Google. So if your online store does not appear on the top SERP, it will miss access to a lot of quality customers. The best SEO services company in Mumbai helps your eCommerce store rank high on the SERP.

Online shoppers in India are expected to reach 220 billion by 2025 (Source: India Brand Equity Foundation). So the Indian online market is experiencing an upward growth. Your online store may have a position on the internet, but if it is not findable how would it generate business?

Here comes the Shopify SEO. It lets your online store rank on the top SERP and reaches the target customers without paying for ads. And once your online store gets traffic, you can delight them with your standard products, compelling copy, and inspiring calls to action, etc.

With Shopify SEO, the top SEO company in India also lets your eCommerce shop acquire a lot of new and interested customers and generate huge sales from it.

Now that you have known about Shopify SEO and its importance, let’s discuss some SEO techniques to drive organic traffic to your online store.

SEO Tips for Your Ecommerce Store:

Design a Perfect Site Structure:

A good site structure lets people explore your eCommerce site with ease. It also helps search engines understand your offerings smoothly which in turn helps you to rank higher.

How to design a good SEO-friendly Ecommerce Site Structure?

The best SEO services company in Mumbai will guide you like the following. Designing a good eCommerce site structure is all about hierarchy. Put your main categories at the top, followed by sub-categories, followed by your products.

In Shopify, categories pages are named “Collections” and product pages are known as “Products”. So to create a collection page go to “Shopify Admin” > “Products” > “Collection Page” and click on “Create Collection”.

Then to create a product page, go to “Product” > “All Product” and then click on “Add Product”. Remember to add it to a collection while creating the product page. Also, you can use automated collections to add products or collections automatically. This feature is useful if you have a bunch of products.

As you are done, go to “Online Store” > “Navigation” to include these collections to the main menu.

Do an Extensive Keyword Research:

So your eCommerce Site Structure is formed. Now let’s find and plan keywords to the product and collection pages of your online store. The process is named as Keyword Research.

What is Keyword Research?

Keyword Research is the process of finding and evaluating the words or phrases that people use for search on the internet. The best SEO company in India uses this knowledge to optimize the content on your website.

How Do you know which keywords are suitable for your online store?

A handful of free tools are available on the internet for doing keyword research. Use them wisely to have a deep insight into the keywords about the product or type of product that people are searching online.

You can also know the keyword search volume, user intent, etc. and plan yours accordingly. Just select the most relevant keyword with the highest search volume and fetch maximum traffic to your online store.

Optimize the Titles, Meta Descriptions, and URLs of your eCommerce shop

So now that you know which keywords and terms to optimize the pages for, let’s implement those findings. Insert your target keywords into the Titles, Meta Descriptions, and URLs of your website to optimize it properly.

On your eCommerce website, select one of your collection or product pages and scroll down to find the “Search Engine Listing Preview” option. Then as you find the option, click on the “Click Website SEO” to edit the metadata with keywords.

How to properly Edit the metadata? Any suggestions?

Well, the best SEO services company in Mumbai suggests some best practices while you edit the metadata. These are:

Write an organic title tag and meta description for each page.
Insert your target keyword into the title tags, meta descriptions, and URLs of each page.
Obey the character recommendation in Shopify.
Be sharp but descriptive.
Use simple language so that people of any age can understand what your online store is offering.
Fill the meta description with benefits, sales and any other reasons for the user to click your product instead of others.

Group similar products into collections and use those collections as a chance to create compelling content, internal links, and improve on-site navigation. Optimize your website’s structure by keeping it as simple as possible.

Design Compelling Product Pages:

So now that you have optimized the metadata and URLs of your website, it’s time to create compelling product pages. But is it really necessary? Let’s see.

Product Descriptions: Why should you create compelling Product Descriptions?

Recently, in a major study conducted on e-commerce user experience, the Nielsen Norman Group has found that 20% of the failures to complete a purchase were due to junky product descriptions.

So you can clearly see that product descriptions are important to control the eyeballs. They are one of the most effective ways to communicate details about the product. A good product description can tempt a visitor to buy.

Apart from that, product descriptions let the search engines understand more about your web pages. This, in turn, can help your eCommerce store rank higher on the SERP. But unfortunately, most online stores either don’t pay much attention to this fact, or they just clone the description from the manufacturer’s websites.

Don’t just describe the product and its features. Write descriptions that are filled with the advantages of the end-user.

For example, nobody bothers about the in-depth knowledge of the materials your sunglasses are made of. All they care about whether it will endure a fall or being stepped on. So write accordingly.

Also, use bullet points, checklists, call to actions and other ways to simplify information for online readers. The best SEO company in India maintains all these major points. Good user experience will let them add products to their cart.

Insert Images with Alt Tags

On Shopify, there is an option to add Alt text to the images while uploading. This allows the search engines to properly categorize the images.

Most eCommerce store owners skip this step. But if the images are properly optimized with alt texts, this can aid your site to top rank on SERP.

How to insert Alt text to Shopify product images for SEO?

Adding Alt texts to the product images of an eCommerce site is a very important part. And they are super easy to do, too.

On your Shopify Admins, go to “Products”
Click on the product name that you want to edit.
Float over the product image and click “Alt”
Now, into the “Image Alt Text” text box, insert your relevant Alt Text
Click on “Done” to save the text.

Now if you don’t edit the image text, no search engine will find the existence of the image. Ensure that you add long-tail keywords into the Alt text for the search engines to know what the image is about.

Apart from adding the proper Alt text to the image, optimize the size of the image that you add to your online store. The big image size can reduce the page loading speed which can hamper your website’s SEO.
Make Sure Your Ecommerce Site Loads Fast:

There are a lot of online tools available for checking the page loading speed of your website. However, Shopify considers the following things to ensure your eCommerce website loads faster than your competitors.

Theme Selection: When you select the theme for your Shopify website, select the one that loads fast.

Optimize your Images: Images with reduced and optimized size help the page load faster.

Install Useful Applications: The majority of the applications downloaded from the Shopify App Store can add code bloat to your eCommerce site. This can slow down your web page. To install only the applications your website needs most.

Start Blogging:

When we talk about SEO, tagging and optimizing products and pages is the first step, no doubt. But that’s not enough to drive multiple organic traffic to your eCommerce website. Products can’t bring all your traffic in such a competitive market.

Studies have shown that 98% of people don’t convert into customers on their first visit (Source: The Hoth). So how to bring them next time on your online store? How does the best SEO company in Mumbai drive more organic traffic to your eCommerce store?

By Blogging!

Yes! A blog is a perfect medium to build trust among your customers with all the informative and compelling content.

You can educate them at different stages of the buyer’s journey and increase their chances of buying things from your eCommerce store.

Also, you can flaunt all of your keyword research and communicate to the search engines that yours is an authoritative site within your niche.

Not only that, but studies have also shown that companies that blog 11 or more times per month gain 4x the amount of leads than the companies blogging 4-5 times a month (Source: The Hoth).

That means the more blogs your eCommerce store has, the more are its chances of getting organic traffic.

How to set up a Shopify Blog in just a few minutes?

To set up a Shopify Blog you need to follow the steps below:

On your Shopify dashboard, click on “Online Store” to pull down more menu options. Select “Blog Post” from the options.
Then Click on “Create Blog Post” to write and edit your content.
Blogs with at least 1500-2000 words have the most impact.
After writing, optimize the metatags and URLs for SEO (as described earlier in the post)

Build Relevant and Trusted Backlinks

According to the top SEO services company in Mumbai, Link Building is as essential as content.

It will let your Online Store draw countless numbers of relevant and organic traffic. Apart from that, it will also increase your eCommerce website’s domain authority by driving good signals from other high authority websites.

A study has revealed that switching to Shopify to better manage backlinks and URLs can boost revenue by 227% (Source: The Hoth).

For Shopify, specifically, link building is related to your website products and your website blogs. The more blog content you write, the easier it will be to get links, as other sites will refer to your eCommerce website for content.

How can you build backlinks for your Ecommerce Store?

Get Reviews from Bloggers from Your Niche:

You can reach out and suggest bloggers write a review article of your product or add a review on an existing article. Or you can also look for websites with a niche domain authority that already write reviews of products in your industry.

Guest Post on Authority Site:

Guest posting is another link building technique among the best SEO services in India that can help your eCommerce store get a high rank on SERP.

You can offer a blogger with a high authority website to write a guest post on a topic that would be interesting to post on their blog. If they agree, insert a few links to a product, blog post, or homepage in your Online Store where it’s natural to do so in the text.

You can also leverage the sites that talk about your products and share tips on the same, to get backlinks to the products and blogs on your eCommerce store.

Start an Affiliate Program:
Another nice way to build quality backlinks on your online store is to start an Affiliate Program where others can link to the products and services on your website. This, in turn, will draw traffic to your eCommerce store, and boost sales.

You can approve or disapprove people based on the popularity of their websites so that it can easily help your website build product backlinks.
Schema Markup:

A lot of Shopify themes make adding “Product” markup easy. Schema Markup provides Google with structured data about your website’s product category, which it uses to show rich results on the SERP. This, in turn, can lead to more clicks, as well as draw more traffic and boost sales.

To Sum Up:

Is there anything more to Shopify SEO than this? Of course. But, by following these tips you can boost sales to your eCommerce store to a great extent. If you have any more ideas to add, drop a line in the comments section.

Get in touch with us and take your Ecommerce Store to the Next Level..!!

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