Keyword density is the backbone of any SEO content. Although there are a lot of different opinions among experts about the exact density of keywords in any piece of content. But experts have agreed to a certain point and here in this blog, we’re going to discuss that in an elaborate manner. Also, as the top SEO Company in India, we’ll share some valuable insights on the frequency with which a keyword has to be used in your blog or webpage.
So if you want to polish your knowledge of blogging or writing content on the website, grab some coffee and buckle yourself up to enjoy riding this blog till the end.
What is Keyword Density & How to Measure it?
Keyword density is the percentage of times any specific keyword pops in the entire number of words of any website content or blog. It is a ratio of the number of occurrences of any keyword and the total word count in a piece of content. We also call Keyword Density as Keyword Frequency or Keyphrase Frequency.
So how do you define the keyword density of any webpage? Simply by dividing the number of times a keyword appears by the total number of words on that webpage. The resulting figure you get by doing this is the density of the keyword of that piece of content. Also, there is another advanced way for the measurement of keyword density. It is TF-IDF or Term Frequency and Inverse Document Frequency.
Writers use this calculation mainly for getting information or text mining as a form of defining the importance of a specific term to a document. True that search engines use different variations of TF-IDF to assess the aptness of any content to the search query of any user, but there are other factors to SEO that play an important role, as well. Reach out to the best SEO Agency in Mumbai for more information on the same.
What Google Has to Say about Keyword Density?
Until 2011, including keywords in website content, blog or meta description was a sure shot to get the top rank on search engines. But with that, another practice has popped up and its name is keyword stuffing. Keyword stuffing is inserting so many keywords into the piece of content and HTML that it seems unnatural to read. But as Google’s rules are always user-focused, there came the Panda Update. This update brought a thought to the surface. And it is, if inserting a specific number of keywords is important or creating better content that has a focus on the user is more important.
There are a few factors for ranking content on Google and the two most important are authority and relevance. The more informative and useful your content is, the more authoritative it becomes to the users and to Google. Although keyboard density has nothing much to do with authoritativeness of the content, relevance is a key factor here. The idea is to prove to Google that your content is relevant to the search queries of the users. And for that, you have to add relevant keywords in your content.
So here comes the Hummingbird Update. With this update, Google tries to learn the search intent of the user and displays results according to that intent. Hence, Google not only looks for specific results on the search queries but also attempts to look for pages that speak contextually about the key fact in natural and conversational words. For more insights, talk to the top SEO Company in India.
Does It Mean You Shouldn’t Focus on Keyword Density in Your Content?
No, it certainly does not mean that keyword density is not important these days, but it is less important now than it was previously. 82% of the top-ranked pages have searched keywords in the body of the content and the rest 18% does not have it (Source: Jayson DeMers). In addition to that, major top-ranking webpages have keywords added in the titles, meta descriptions, and body of the content. Also, there is a correlation with the placement of keywords in these website pages.
Now, you’ve already known that relevance is a key ranking factor for any content on the internet. Therefore, we recommend you to create content that is relevant to the search queries of your target audience. Do some research on the type of things the users are searching for on the internet. And when writing your piece, include the relevant topics in it.
It’s true that there is no one-size-fits-all rule for the density of keywords on the search engines. Google doesn’t provide any specific guideline about the number of keywords a work of content should have. But you can use one keyword per 200-250 words of content and it’s considered a good standard for SEO practices. So, as we’ve discussed, there are other facts that can help you to ensure that you’ve optimized the content properly. This is crucial to get the highest visibility on the SERP and enhance the user experience. Get more detailed information from the best SEO Agency in Mumbai for the same.
So here are the key takeaways of the entire discussion:
- There’s no best rule for keyword density for getting a higher rank on search engines.
- Different pages and phrases have a different keyword density
- Content with a natural tone, lucid languages and keywords inserted once per 200-250 words is considered to be SEO- friendly.
- Avoiding repeated use of keyword phrases in the body of the content is a good practice.
- The objective of writing should be to create high-quality, informative, and engaging content for improved user experience and for Google.
For getting a higher rank on the search engine, practicing keyword research before writing is important. Also, a wise addition of those keywords in your content is the key fact. This guide should help you get clarity on the keyword factors for your content. There are other factors as well. So if you want to place your website on the top SERP, Get in Touch with us for getting the best SEO services for your website, today!