For businesses, incorporating artificial intelligence in their day-to-day business processes has become somewhat of a rite of passage. In fact, according to a Towards Data Science report, 47% of digitally-mature enterprises already have an AI strategy in place. Moreover, a majority of executives believe that AI provides a competitive advantage, especially those that belong to the...

Email marketing is still the reigning king when it comes to generating colossal marketing ROIs. To put this into perspective, according to a Constant Contact report, for every dollar spent, organizations, on average, earn 36$ in return. That’s a whopping 3600% in ROI.Moreover, year after year, the number of email users is growing dramatically. In fact, by the end of 2022, we’ll...

In this twenty-first century, Instagram reels are not alien to people of all ages. Their popularity is really undeniable. Everybody is not only watching reels but also going creative with making reels for various purposes.So for businesses, reels are an excellent opportunity to extend their reach, build community, boost engagement, grow brand awareness, and so on. And the best...

If you haven’t yet tapped into Google My Business (GMB), you’re missing out on serious marketing and sales opportunities.The simple, sweet days of phonebooks are long behind us. However, that means it’s no longer a perk to have your business listed on an online directory – it’s a necessity.And with GMB, you can easily create and manage your digital presence across Google, without...

After you’ve finally launched your app, it’s natural to feel a sense of accomplishment. However, the fun has just begun. The next step in your app’s journey is, of course, app store optimization (ASO). Because however complete your app may be, you won’t get any traffic if it isn’t visible to your users. And ASO is a sure-shot way of achieving that.If you’re new to ASO or didn’t...

In today’s massive online marketplace arena, maximizing your ecommerce sales is of vital importance. Fortunately, there are many ways you can achieve this feat. But the most effective way out of this bunch is SEO. Why? Because it’s the most cost-effective way to woo organic traffic to your website. In fact, if your store page moves to the second SERP, you could lose up to 80% of...

Enterprise SEO can be considered the final boss of search engine optimization. It takes all the elements of regular SEO and dials it to eleven. Where regular SEO is mostly limited to a single site, its enterprise counterpart usually deals with the webpage count running into thousands and millions.If you’re just venturing out into the world of enterprise search engine optimization,...

With the digital world getting more and more search engine-oriented in 2022, picking the best CMS for SEO of the website is of optimum importance. There are a lot of Content Management Systems (CMS) available on the internet but marketers are caught between selecting a seamless and a customizable CMS. If you are someone with the same confusion, our SEO experts at Digitactix can...

Is social media rebranding on your radar? Well, sometimes a change is necessary. And social media is no doubt a great place to start your rebranding campaign. But the stakes are always high for businesses who’re looking to reinvent themselves. However, if done right, it could help you redefine your brand, set yourself apart, and connect with a new audience.There are two ways you...

Getting lacklustre results on your Instagram Ad campaigns? Well, at least 30% of Instagram users have made a purchase following an ad or post. That’s almost one out of three users. And with over a billion active users worldwide, Instagram is a huge gateway for expanding your brand visibility, generating leads, and driving conversions. It’s an opportunity that you want to make the...