4 Useful App Store Optimization Rules To Enhance Your Mobile App Search Rank

by digitactix-team Search Engine Optimization

After you’ve finally launched your app, it’s natural to feel a sense of accomplishment. However, the fun has just begun. The next step in your app’s journey is, of course, app store optimization (ASO). Because however complete your app may be, you won’t get any traffic if it isn’t visible to your users. And ASO is a sure-shot way of achieving that.

If you’re new to ASO or didn’t experience any results with your current ASO efforts, you could opt for the services of an SEO agency in Mumbai. Or, here are 4 tips to enhance your ASO.

4 Valuable App Store Optimization Tips to Help Your Conquer the App Store

1. Make the Title Short, Crisp, Creative, and Understandable

When the users see your app name, you want them to remember it, and at the same time, know what it’s about. For instance, if your app is about teaching stock training, you could name it “iStock – Learn trading”. Only using iStock or Learn trading is insufficient. In the former case, it doesn’t talk much about the purpose of the app, while in the latter, it doesn’t provide your app with many identities.

Also, the main purpose of this exercise is to make your app rank well. To do that, it’s best to add a popular keyword. In fact, putting a keyword in the title can help your app rank 2x better than your descriptions. Also, take heed of the character count – both the app store and play store have different limits. These are some great places to begin your app store optimization.

2. Write a Relevant, Keyword-Rich Description for better App Store Optimization
To get the users to click on “read more,” you need to capture their attendance in the first three sentences. So, start by showcasing the most positive sides of your app. If there are any positive reviews of your app, be it from a person or an organization, you can put that in as well. So, even if users don’t read the entire description, they’ll know that The Times of India endorsed your app.

Regarding the keyword part, ensure you include high-ranking, relevant keywords in your description. Also, as with any piece of content, make sure you don’t go overboard with the keyword density. As a rule of thumb, make sure you keep the keyword instances down to, at most, 5. Lastly, go with a longer description as it’s also a factor that can positively affect your rank.

As you may have guessed, keyword research is a big part of ASO. And it can be a tough nut to crack for some. So, if you’re looking for a little SEO assistance, we at Digitactix can be of help. Get in touch with arguably the best digital marketing agency in Andheri and get your ASO needs sorted.

3. Create an Entrancing Icon – One Of The Lesser-Known App Store Optimization Tips
The number of downloads your app gets also decides its ranks. And according to statistics, a nice icon compels users to give your app a try. And the more the downloads, the higher the rank. A good icon encompasses the purpose of the app and presents it in an exciting way. Also, there are store-specific requirements for creating an icon. There are also some recommendations for icon creation put out by Apple or Google.

As for the design, keep it simple and succinct, and use as less text as you can. Generally, colorful icons with customized designs rank fairly better than bland ones. Lastly, make sure it’s compatible and scalable to all devices.

4. Add the Right Screenshots
Just like the icon, screenshots also influence how many downloads your app gets. And you want the number to be as high as possible for better app store optimization.

Screenshots enable users to understand what they’re getting into. Also, as a developer, you get to improve rankings by including keywords in the image descriptions. You can also use a video to showcase the various possibilities of your app or give a short tutorial video on how to get started.

Over to You

So, there you have it, the 4 valuable rules to achieving ASO for your apps. With these tips, you’ll be able to ensure that not only does your app appear on the top of search results, but also get a massive number of downloads.

And for any other expert assistance, we at Digitactix are here to help you. Get in touch with us today to learn more about our marketing services.

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