In today’s massive online marketplace arena, maximizing your ecommerce sales is of vital importance. Fortunately, there are many ways you can achieve this feat. But the most effective way out of this bunch is SEO. Why? Because it’s the most cost-effective way to woo organic traffic to your website. In fact, if your store page moves to the second SERP, you could lose up to 80% of the organic traffic.
Thinking of upping your SEO game? Well, there are two ways you can do that? Either you can engage in the services of an SEO company in India. Or, you can go about it yourself. If you’re thinking of the latter, here are some effective SEO tips to boost your ecommerce performance.
5 Effective Tips to Boost Ecommerce Performance
1. Write Valuable Product Descriptions
First things first, start working on your product descriptions, as they are the key SEO drivers for all your product pages. And while at it, make sure that your descriptions are comprehensive, as search engines do not waste ranking resources on minimal descriptions.
But lengthy descriptions don’t mean you can stuff content. Quality and relevancy are key.
A shorter description with quality content can translate to a better rank as compared to a longer description with redundant content. With proper product descriptions, one can easily divert traffic to their, and inevitably, boost ecommerce sales. Also, needless to say, you also require pertinent keywords in your descriptions in order to rank. This brings us to the next tip.
2. Include Relevant Keywords
To bring your page to the top of the search page, you’ll need to choose relevant long-tail keywords. However, this isn’t an easy task. It requires comprehensive keyword research, which can take a lot of your time.
The best place to start is to conduct an in-depth
If you’d like to outsource your keyword research, Digitactix, a leading provider of digital marketing services in Andheri, is happy to help you out. Connect with us for any assistance with keyword research and ranking.
3. Utilize Customer Reviews
Showcasing customer reviews can work wonders for your ecommerce businesses. Why? Because search engines are always curious to know why your business is liked (or not liked). And if a customer has taken out time to write a review for your business, it’s always for a good reason.
Also, customers are more predisposed to leaving a negative review than a positive one. So, you’ll have to make sure your products and services fall into the exceptional category to garner a positive review. Another way is to simply ask for a review.
Hence, your campaign to boost ecommerce sales must incorporate customer testimonials and reviews. Though the task may seem simple, it may require a ton of research and analysis.
4. Reduce Load Time and Invest Site Speed
Slow websites can be turn-offs when it comes to ecommerce SEO. Most internet users want your websites to load in less than 2 seconds. Anything more than 4 seconds, and you’re liable to use up to 40% of your traffic.
So, it’s best to pay attention to your site speed in your SEO optimization. The best thing about this tip is that you don’t have to work extensively or utilize your creative might. It’s mostly mechanical work, mainly requiring changes to the site’s script and reducing the image sizes for better load speeds.
5. Harness the Power of Blogs
Most e-commerce websites don’t have a blog section. And this can be a huge mistake. Every website needs a blog, and that too a regularly updated one. Why? Because it signals Google’s bots that your page is active, and fresh content is being published.
Moreover, you can also use the blog to discuss topics related to your goods, or promote them as well. By doing so, you can redirect traffic to the primary product website. Lastly, you can also include keywords to boost your visibility and traffic further.
If you find all of these too overwhelming to follow, you can opt for Digitactix, a top digital marketing company in Mumbai, to take care of all your SEO needs.
Parting Thoughts
With these tips in your marketing arsenal, you are well on your way to creating a substantial digital presence for your ecommerce website, along with boosting your sales.
And for any SEO assistance, Digitactix is always here to help you out. Get in touch with us today to get acquainted with our marketing services.