Is it possible to execute effective B2C marketing on LinkedIn?
Many of us have wondered about this at any point in time. But the good news is that LinkedIn is continuously blooming as a very helpful social platform where B2C marketing also can thrive the most. Even the top social media marketing company has favoured LinkedIn as a good B2C marketing platform.
We often mark LinkedIn as a B2B platform. With 610 million global LinkedIn peers and more than 40 million decision-making faces among them (source: Social Media Today), LinkedIn has proved itself as a complete professional platform for B2B marketers.
But apart from that, LinkedIn has provided much value to the B2C marketers as well. So if you are contemplating on leveraging LinkedIn for B2C marketing, chances are you’ll end up getting more than your expectation!
But to harness the power of LinkedIn for B2C marketing, you need to employ certain tactics.
Want to learn those? Read ahead!
8 Ways to Master the Art of B2C Marketing on LinkedIn
There are a lot of articles available on the internet that talk about LinkedIn marketing strategies. But to master the art of B2C marketing on LinkedIn we are going to share some well researched, tried and tested ways that, if properly applied, are sure to bring you success.
1. Promote Organic Contents in Simple Words
To begin with, the first thing you need to keep in mind is that you must create fresh content for newsy posts, blog posts, case studies, sales, etc. and promote them on LinkedIn. The top providers of social media services in India suggest. You can also repurpose famous content from other social media platforms to foster links.
As LinkedIn is mostly a professional platform, you can try crafting content that can be the most needed for the users when they want to unwind and browse social media.
Also, try to add videos and other stunning visual elements to your posts to boost engagement. Use simple and lucid words instead of marketing jargon to fuel smooth bridging. This way you can drive tons of traffic to your website.
2. Connect and Engage for Brand Awareness
LinkedIn is all about building useful brand connections. So for rich B2C marketing, put decent comments on other people’s posts and also reshare them.
Search for the influencers and other individuals who you want to align your brand with and get engaged with their posts. This way you can create engagement on your posts also.
Get social on this platform as much as possible and interact with the contents to get yourself known among your target audience. Foster brand awareness by creating great relationships with users.
3. Use Properly Researched Hashtags
Hashtags are the key to connect with most people outside your network. So use hashtags to group the contents and make links. The best social media marketing agency in Mumbai and all over the world has also put emphasis on the same.
The hashtags should be properly researched and relevant to your business. So try to leverage them for better labeling, marketing and success.
4. Tag Connections and Brands
It is vital that whenever you are posting something on LinkedIn, you tag the people you mention in it. Many marketers seem to forget this step but make sure that you don’t.
Tagging ensures that your post is displayed in front of the feed of the person you’ve tagged. So tag relevant people and brands on your posts for better reach and engagement.
5. Discuss Topics and Ask For Views
On LinkedIn, it’s invaluable to create resources for discussions and ask questions to drive engagement among the links. The leading social media marketing company has also cast lights on the same.
To enable the same, brainstorm enough and post quite stirring and open-ended questions. This will help you to spark conversations among your connections.
The questions can be pretty much direct on the usage of your product and service in the lives of your customers. Or you can also present some creativity while posting like storytelling etc. to foster engagements.
6. Share InMails for Lead Generation
InMails are the great tools to reach your customers directly in their inboxes to promote your services. The content must be very direct, crisp and gripping so that people reading it are enticed to revert.
Also, custom InMails are more efficient to provoke your desired user reaction. So, try to be a little personal while writing content for the same. To make it more effective you can also attach stunning visual elements with it. Thus, InMails can be a strong tool to generate leads and revenue.
7. Post Vacancies and Success Stories about Companies
Also, you can post success stories about your companies on LinkedIn. Even the notable providers of social media services in India have advised the brands to follow the same. This way your links will be able to learn about your company and its expertise.
Also, another way to grab the spotlight is to post job prospects and customer stories on the platform to spark engagement.
Sharing company values, product information, employee stories will also let you get more business links and boost awareness.
8. Research Your Competitors Well
No matter what sector your trade is in, always keep an eye on your competitor’s activities on LinkedIn. Monitor what they are posting, what they are talking about etc. well. It is needful to note that you must excel in your competitors to provide better service to your customers and outshine.
These days, market surveys have found that there’s a high link among brands on LinkedIn. And the graph is getting vertical with each passing day. So, apply these 8 smart tactics and see how they help you generate huge connections, leads, and revenue through B2C marketing on LinkedIn.
Still, if you are confused about LinkedIn Marketing tactics, just feel free to Get in Touch and let us share and execute ideas to spark your business growth!