Importance of SEO: Why is Lockdown an Ideal Time for Your Brand’s SEO? – Digitactix

by digitactix-team Blog

During this worldwide pandemic and disaster, the importance of SEO has gained the spotlight among businessmen. Although the coronavirus has increased the use of the internet to a great extent, a lot of sectors have seen a steady decline in website traffic. However, it might seem like businesses should not indulge in digital marketing, but the reality is just the opposite. You can talk to the best SEO services company in Mumbai to get more insights. For businesses of all scale, SEO activities should continue amid the pandemic. 

Importance of SEO Amid Lockdown

The benefits of doing SEO for a website is not unknown these days. But during these difficult times, it’s more important to do SEO than ever. And the reasons are:

  • SEO Helps to Bring Highly Qualified Leads

The purpose of doing SEO is not only to boost website traffic but also to get more qualified traffic. And during this pandemic, the visitors that SEO efforts will drive to your website are likely to be very interested in what you offer. Because these days people are buying only the things that are very important to them. And online purchase has gained a lot of momentum with travel restrictions almost everywhere. So naturally, once you place your website on the top SERP with SEO you’ll get more and more qualified leads that are easy to convert into customers.

  • You Get Long Term Benefits of Doing SEO

SEO gains generally start showing after three to six months. So if you start the SEO activities for your brand in lockdown, you are likely to be on the top SERP in the next three to six months when things around will probably start to fall into place. So when everything will go back to normal your online brand presence will be stronger than ever. And you’ll reap all the benefits of continuing SEO during the pandemic. Here lies another importance of SEO for your business. 

  • With SEO You Can Stand Out Amongst Competitors

Amid this bleak and depressing situation around where brands are facing a downfall, SEO can help you stand out amongst your industry giants. Invest in SEO for your business amid lockdown and secure a high rank on the SERP. Optimize your website, upload SEO-friendly contents, execute smart SEO activities in a consistent way. This way you can drive in huge potential online customers towards your brand and outrun your competitors. 

So these were the reasons why you should invest in SEO amid the pandemic. Now let’s see what you should do to keep up the SEO game for your brand. 

SEO Activities You Should Do for Your Brand’s Website

Here are the crucial SEO strategies that you must follow to get its optimum benefits in the lockdown. You can also reach out to the top SEO Company in India for advanced SEO services for your website.  

  • Optimize Your Website: 

SEO of a website is very important to bring in organic traffic, increase visibility and get a high rank on SERP. Perform all the Technical and On-page SEO activities on the website so that the visitors can easily get what they want. And consistent Off-page SEO activities are important for building backlinks and bringing in organic traffic as well. So keeping your website updated and optimized will help you create an optimum user experience. This, in turn, will help you get the top rank on SERP. 

  • Upload Fresh & Informative Content: 

Content is the key to drive relevant users to your website. Creating fresh, informative content in simple language on your products and services and uploading it on your website is crucial. Also, regularly posting blogs and articles relevant to your niche will educate and engage your readers. All these, in turn, will establish your brand as an authoritative one in your industry and help you get the top SERP rank. 

  • Opt for Local SEO:

If you are yet to start doing Local SEO then it’s the right time to do so. Registering on Google My Business (GMB) helps your business get found by the local users. And amid these travel restrictions when most people are looking for nearby shops, local SEO will help you grow your business to a great extent. Also, you can increase website traffic by creating backlinks as you post content on your GMB page. Try to post your business on local business listing sites to help people easily find your services. All these efforts will help you boost your business growth. 

  • Consistent SEO Efforts: 

Continuously running the SEO activities will help you retain the organic search traffic and a higher SERP rank. It’s crucial to maintain the SEO efforts even after you have got your desired rank on Google. This will help you retain the benefits of your SEO efforts. Hence, continue providing value to your readers by posting informative and blogs, articles and other contents. Also, keep updating your website and optimize it more often. 


While the pandemic has all the dark sides for lives and livelihood, it also brings the right opportunity for the ones who are smart. And after reading the blog you might have realized the importance of SEO for your business amid the Covid-19 pandemic. So don’t miss the chance anymore. Invest in SEO now to grow your business as most of your competitors are panicking and keeping their businesses out of digital marketing activities. Especially for small businesses, SEO is the key plan amid the pandemic that has the potential to take your brand to the next level. For the best SEO results, Get in Touch with us.

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