Lead generation techniques are not everyone’s cup of tea but with proper strategy, you can bring in more than you can expect. So if you are one of the 61% of marketers who consider lead generation as their biggest challenge (source: Hubspot), this blog is for you! Let’s find out some useful ways to generate more leads, apply yourself, and still, if you need more help, you can always reach out to the top digital marketing agency in Mumbai.
6 Effective Lead Generation Techniques to Opt for in 2021
Lead generation is the process of attracting potential customers to your business and converting them into your genuine buyer. It’s all about identifying and attracting people to your business and getting them evolved into prospects. But instead of a lot of lead generation tools on the internet, the task of getting leads is a real challenge. Here are 6 tried and tested ways that will help you to bring qualified leads.
Make Sure You Have a Solid Content Marketing Plan
Content is something that keeps your online presence running well. Create content that is gripping, engaging and you are sure to attract a lot of genuine leads. Demand Gen Report has recorded that 96% of B2B buyers want content with more info from the industry thought leaders. Also, the same report reveals that 47% of buyers check three to five pieces of content before they purchase from a brand. Hence it’s obvious that by creating quality content and regularly posting them on your website or social media you’ll drive genuine leads towards your business.
Try to post quality blogs on your website regularly. Also, you can include some smart tips, the latest news, etc. to educate your readers. By creating effective guides and allowing your readers to download them from the website lets you get a number of leads on your website. Once you get the leads you can nurture them by sharing more info about your products and services. This way you’ll be able to keep them engaged and eventually turn them into your customers.
Also, using different forms of content like video format, infographics, PDFs, etc. can help you attract more readers and leads. Apart from these, hosting webinars, podcasts, etc. also helps to generate leads. Don’t forget to promote your content on Social Media. You can execute Email Marketing campaigns to promote your content and get leads as well.
Let Your Target Customers Find You on the Internet
Any great content you create won’t make any difference if people can’t find them online. And organic search is the biggest source to generate high-quality leads (source: FormStack). So opt for Search Engine Optimization for your website to place it on the top of Google search results.
Optimize all the content, blogs, and the entire structure of your website for maximum SEO results. Provide easy accessibility, clear navigation, and ensure your website has all the things that your customers are looking for. Focus on the new visitors as you also work for nurturing the existing ones and never compromise on the quality of your offerings.
Quality is one of the ranking factors on Google. Create original and quality content, work on all your target keywords and build quality backlinks and execute off-page SEO activities to place your website on the top of Google search results. When your target audience finds you easily on the internet, your chances of getting leads also increase.
Apart from SEO, promote your content on social media to let people know what your business is all about. By posting valuable content on social media time after time, engaging with your potential buyers, solving their pain points, etc. you will be able to obtain the advantages of digital marketing and attract more potential leads.
Leverage Paid Ad Campaigns
Apart from running organic campaigns and content marketing plans, you can also run paid ads on social media to generate more leads. Paid ads on Facebook, Twitter, Instagram, LinkedIn, Pinterest are a very cost-effective method and help to generate loads of leads for your brand. Since a large section of the world population is on any or all social media, lead generation ads on these platforms are sure to bring success to your efforts.
Another lead generation technique is using search engine marketing like Google Ads, PPC, etc. Look for the most effective keywords and include them in the campaign so that you can place your website in front of your target viewers whenever they search those keywords on Google. Paid ads make lead generation easier.
Opt for Local SEO
If you are running a business and looking to drive local customers, Local SEO can be a game-changer. 72% of buyers who made a local search visit a store within five miles of their location they made the search (source: WordStream). Hence, local SEO lets your business reach out to the community around. It helps the local users find you when they want to make a purchase.
List your business on Google My Business, Facebook, Yelp, etc. Also, you can ask your satisfied customers to leave a review on the internet. These reviews raise your chances of getting found by your qualified prospects without you spending a single penny. Also, your website’s title tag must include the keywords that you want to rank for along with the location. For example, if you are a digital marketing agency located in Mumbai and doing local SEO, your website’s title tag must be “digital marketing agency Mumbai.”
Choose E-newsletter for Best Benefits
An E-newsletter is an effective lead generation technique. By offering high-quality, helpful, and educational content you can generate lots of new leads every time someone signs up. The E-newsletter is a nice way to nurture the leads you already have. And if your readers like your content they share it in their groups and recommend others to sign up as well. A lot of brands use this tool to announce their new arrivals and also make specific offers. To increase your subscriber list you can offer a free e-newsletter subscription on your website. Promote gripping content and add value to your target people’s lives. This way you will be able to generate a lot of quality leads for your business.
Opt for Chatbot Conversations
Another effective lead generation tool is a chatbot. First, you need to set up the chatbot to match your brand personality. Then it will function as an automated extension of your manual sales and marketing team. This is an excellent technology available 24/7 and can build rapport with your potential customers. The user starts by interacting with the chatbot for getting more information about the brand. Once the chatbot provides the user information they ask the user to set up a meeting to proceed further. Now after the meeting is set up, the chat then switches over to the marketing or sales team.
Hope all these techniques help you to generate more leads and success. For more insights into lead generation and advanced help on the same, Get in Touch with us.