How to improve the page loading speed of your website

by digitactix-team Search Engine Optimization

Technology is advancing every day. The more we move into the future, the more we get the power to do more. However, due to such great advancement, consumer expectations are also rising. In this digital world, almost everything is possible, and consumers prefer those businesses who can make things happen effortlessly. The page loading speed is one of those stepping stones to providing a satisfying user experience and leaving a positive impression in the minds of your website visitors. It will help greatly in converting the users on your website. Not even bad, even mediocre website performance is known to disappoint visitors and therefore they leave your website immediately. This is known as the bounce rate of your website, and a high bounce rate can bring your website and your business to your knees. Here are a few ways how a top-notch digital marketing agency in India can help you improve your page loading speed considerably:

Minify your HTML, CSS and similar files:

By minifying these files, we mean that you must reduce the file size of the above-mentioned files as much as you can. This can be done in many ways: cleaning up your code so that it does not contain any unnecessary characters, checking your HTML files for unnecessary elements and removing them, extra div wrapping, checking your CSS and Javascript for unused styling and functions and removing them. You can also use tools available online such as CSSNano and in order to minify these files.

Improve server response time:

When your customers will visit any webpage on your website, for example, the homepage, the browser sends a request to the server that is hosting your domain. This server will process that request and send over data and assets, or the files that make up the webpage that will be shown to you. The time taken to make this request and fulfill this request in the form of a response from a server is known as server response time. Server response time is measured by a metric known as TTFb or Time To First Byte. Having a server response time of lower than 200 milliseconds is recommended by Google for great performance, great user experience, and improved SEO. There are various ways to achieve this: Using faster and reliable web hosting, using a CDN, optimizing your database, etc.

Use a CDN:

We mentioned before that a CDN can help you improve your server response time. But what is a CDN? CDN or a Content Delivery Network is a geographically distributed network of servers that help provide faster delivery of assets and content. Since servers located near your can give you a better response time compared to servers farther away, CDNs help greatly improve website performance by quickly transferring HTML, CSS, Javascript files, media and other files like spreadsheets, etc. CDNs are growing very popular and have greatly improved the standards of performance. For your website, CDNs will be crucial.


Compression is where the files being sent by the server are reduced, or compressed in size using compression algorithms and sent over to the client-side. Using tools like Gzip or files compressed in advance can give you great results in terms of performance. You will have more room for more files without any hassle.


Website performance is vital, and steps like the ones above can help bring considerable improvements. Better performance will result in better user experience and better SEO results. This will ultimately result in more traffic, more sales and more brand awareness for your brand and business. It is directly related, so you must pay attention to the details, or you can avail of the seo services in India provided by Digitactix. We have been delivering overwhelming results to various brands when it comes to building their search engine presence from the ground up. Get in touch with us to talk more about your requirements today!

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