Achieving a high Return on Ad Spend (ROAS) score on Facebook Ads is critical for marketing agencies looking to maximise their clients’ ad investment.The ROAS score is calculated as the ratio of Total Ad Revenue to Total Ad Spend. For example, if the ROAS score is 5:1, it means that for every $1 spent on advertising, $5 is generated, indicating a positive return on...

Social media is now the new virtual town square where individuals and businesses from every nook of the world gather to express their thoughts and exchange ideas. The potential for engagement and growth on social media is immense, it is an opportunity that cannot be missed. However, the sheer volume of content can often overwhelm even the most experienced business owners.That is...

Thanks to its 200+ million user base, Twitter is undoubtedly one of the most popular social media platforms to knit strong relationships with your customers.With the right Twitter marketing strategy, you can boost reach, customer engagement, and offer unforgettable brand experiences to your users.When it comes to achieving your marketing goals, Twitter can be a gold mine of...

In this twenty-first century, Instagram reels are not alien to people of all ages. Their popularity is really undeniable. Everybody is not only watching reels but also going creative with making reels for various purposes.So for businesses, reels are an excellent opportunity to extend their reach, build community, boost engagement, grow brand awareness, and so on. And the best...

Is social media rebranding on your radar? Well, sometimes a change is necessary. And social media is no doubt a great place to start your rebranding campaign. But the stakes are always high for businesses who’re looking to reinvent themselves. However, if done right, it could help you redefine your brand, set yourself apart, and connect with a new audience.There are two ways you...

Getting lacklustre results on your Instagram Ad campaigns? Well, at least 30% of Instagram users have made a purchase following an ad or post. That’s almost one out of three users. And with over a billion active users worldwide, Instagram is a huge gateway for expanding your brand visibility, generating leads, and driving conversions. It’s an opportunity that you want to make the...

If you have a business and a social media profile for it, then you must have heard about SMO. Social media optimization (SMO) is a method that audits, analyzes, and creates various required changes to the contents and other key elements in any social media account. And the best SMO techniques help in aligning the entire activity in a planned way with the best SM marketing...

Like all otherworldly things, change is the only constant factor in social media. Here, what works the best today may lose its value tomorrow. New trends are emerging almost every other day. Hence it’s vital for any brand to stay updated and follow the trends to stay ahead of the competition.Wondering what new social media trend will dominate in 2022? Worry not, with the latest...

Facebook is one of the biggest online marketing platforms for brands of all scales. There are over 340 million Facebook users only in India (source: Statista). Hence, it’s imperative that you consider Facebook Marketing as one of the primary marketing strategies for your business. Why? Because Facebook gives you an extremely high Return on Investment. That means marketing on...

Instagram marketing has reached newer heights with every passing day. With 1 billion active monthly users (source: Hubspot), Instagram is no longer for personal use. There are innumerable brands that personalize their content, showcase their products, recruit talents, inspire their audience, and build their business on this global platform. But for all these to happen, you need to...