Thanks to its 200+ million user base, Twitter is undoubtedly one of the most popular social media platforms to knit strong relationships with your customers.
With the right Twitter marketing strategy, you can boost reach, customer engagement, and offer unforgettable brand experiences to your users.
When it comes to achieving your marketing goals, Twitter can be a gold mine of customer insights and opportunities to build your brand and generate sales and ROI.
We understand you can get intimidated by this fast-paced network. We have got you covered. Digitactix is one of the best social media marketing agency in Mumbai that specializes in Twitter Marketing.
In this post, we have covered everything you need to design and implement a highly effective Twitter marketing strategy that brings you the required attention.
What is a Twitter Marketing Strategy?
Twitter marketing strategy is a blueprint centered around distributing engaging content for your target audience on Twitter to boost engagement, attract new followers, improve brand awareness and increase sales.
It can be effective for businesses focusing on politics, media, blue-collar industries, and B2B sales. According to a study, the average Twitter Ads ROI is 40% higher than other channels.
How to Create a Twitter Marketing Strategy?
Setting SMART goals forms the foundation of finding success on any social media platform. The SMART goals you set should be Specific, Measurable, Attainable, Relevant, and Time-bound.
The key lies in breaking down your goals into achievable business objectives and measurable key performance indicators.
Another aspect of building a successful Twitter marketing strategy is understanding your audience well. Building a buyer persona can help you communicate with your target audience in a more meaningful manner, thus driving better results.
1. Set Goals & Build a Buyer Persona
Podcasts have become increasingly popular in recent years. Creating podcasts from your existing content is yet another uncomplicated and intelligent way to re-purpose your old content.
Audio content allows users to consume content even when they are engaged in other activities. You can simply upload your podcast episodes on platforms like iTunes, Google Play, Stitcher, etc. to reach new audience segments leading to more sales.
2. Audit Your Twitter account
If you don’t have an account already, now is the time to create one. However, for those having an account, it’s time to conduct an account audit.
Look into your account and take note of what has performed well in the past and what hasn’t. It could also be a great time to update your business information like bio, profile picture, contact details, URLs, header image, etc.
Don’t know how to go about this? Seems too manual and tedious? We are here to help. Digitactix is a digital marketing company in Mumbai specializing in helping companies achieve meaningful online engagement.
3. Check Out Competitors
Reviewing the Twitter accounts of your industry can help you find gaps and lets you refine your strategy. Consider performing a SWOT analysis of how your company measures up to the competition.
Analyze what type of content is performing better on their handle, and what problems users are facing with their brand. Try to figure out how you can leverage this information to your advantage.
Once you have taken note of post-performance, engagement rates, follower count, etc. you have a baseline for your Twitter Marketing Strategy.
4. Make a Content Calendar & Assign Roles
Planning and scheduling content on social media platforms takes a lot of time, but it’s still worth the effort in the long run. Believe us, you will be glad that you scheduled your posts ahead of time. It keeps you from struggling to find a relevant post idea at the last moment.
When creating your calendar, consider your best time to post, how often you want to post and who are the ones responsible for performing each task.
Worried about spending too much time on all of this? Don’t be – Contact Digitactix, the best social media marketing agency in Mumbai, and help us help you!
5. Go All out With Engagement
Creating and scheduling your posts is not enough, you still need to keep an eye on your Twitter account so that you can communicate with your followers, reply to DMs, and stay updated with what’s happening on the net.
6.Review & Reset
You must reevaluate your strategy and update your content based on the trends. If boosting sales is your primary objective, keep track of KPIs like – brand awareness, website traffic, follows, retweets, and sales.
In case you are not making progress towards your goals, figure out why and consider making changes to your strategy accordingly. Outsourcing your needs to experts might work as well.
To Sum it Up…
Standing out on Twitter comes down to how creative you get with the platform while implementing the strategies that make your business stand out in this vast digital jungle.
Of course, the strategies offered by Digitactix will be according to your industry and customers but taking a step forward can pay off. Following these steps closely can help you get started on the right foot.
Contact us today to get started with your Twitter Marketing alongside your other social media activity. We can help you understand your competitors, track analytics, post regularly, and boost engagement to help your business grow.