Creating great content takes time. On top of that, getting your content noticed by the right audience is yet another challenge.
Repurposing your old content in various forms is a smart and effective way to maximize the usefulness of your content writing efforts.
Starting a blog is one of the best things you can do for your business, but creating content that attracts the right traffic, is the biggest challenge. Often due to limited resources and time, creating and posting new stuff every time is a challenge in itself.
You can acquire services from a digital marketing agency in Andheri or handle it yourself. If you are thinking of managing it on your own, here are 6 effortless ways to promote your old content while attracting newer audiences to your website.
1. Create a video
Videos are becoming more important than ever these days. According to reports, 59% of marketers reported that videos are performing better than other types of content in terms of conversion.
Turning your blog posts into educational videos can help in boosting engagement on your website. When creating videos, pay attention to the video format and length of the videos along with the quality of your videos.
Hiring the right agency to manage your content writing and marketing will not only save you time but also ensure you get a higher ROI.
2. Make an Infographic
Infographics are engaging for a good reason- they let us consume information easily in little to no time. Making an Infographic can be one of the easiest ways of repurposing your content for other media platforms.
Infographics are easy to create and share across different platforms. If you are struggling to manage all these activities on your own, opting for digital media marketing services in Andheri could be a smart choice.
3. Podcasts & Audiobooks
Podcasts have become increasingly popular in recent years. Creating podcasts from your existing content is yet another uncomplicated and intelligent way to re-purpose your old content.
Audio content allows users to consume content even when they are engaged in other activities. You can simply upload your podcast episodes on platforms like iTunes, Google Play, Stitcher, etc. to reach new audience segments leading to more sales.
4. Slideshows
Of all the different ways, creating slideshows is one of the easiest ways, but with a caveat. You need to develop a highly appealing graphic design for your content writing, which needs to be paired down to fit.
Slideshare, owned by Linkedin is a combination of a social network and content aggregator. It boosts engagement by allowing them to share, upvote, comment, and follow the link to your website.
This ultimately helps in re-directing users to the website while improving the SEO of your website. If you are looking to boost traffic to your website, get in touch with Digitactix, the best SEO agency in Mumbai to manage all your SEO needs.
5. eBooks
Informative content takes a lot of time to make and carries a lot of information. To maximize its usability, it can easily be repurposed into an ebook.
Simply pick your best performing content, add essential updates and tweak them to ensure consistency, and publish them in a book format. You can leverage platforms like Amazon Kindle Direct Publishing to establish yourself as an author and make the best out of your content writing efforts.
Re-Purpose Your Content Writing With Digitactix
Repurposing allows you to revive your old or non-performing posts. All you need is to figure out how will you transform your old content writing pieces into new and alluring content pieces.
The best type of content to re-purpose is evergreen content as they carry value for years to come. The key to successful content marketing lies in finding the right balance between the content that entertains your audience and educates it.
Remember to use your branding elements across all infographics to distinguish your creations from others.
And for any other marketing assistance, Digitactix is here to help you! Connect with us right away!