Facebook is one of the biggest online marketing platforms for brands of all scales. There are over 340 million Facebook users only in India (source: Statista). Hence, it’s imperative that you consider Facebook Marketing as one of the primary marketing strategies for your business. Why? Because Facebook gives you an extremely high Return on Investment. That means marketing on Facebook is completely worth it. Here are some best tips to use Facebook for marketing by the leading digital marketing company in India. So read ahead.
6 best Facebook Marketing Tips to Promote Your Business
Whether you are a big enterprise or a budding brand, you can always leverage Facebook to grow your business. In terms of Facebook audience size, India is the leading country in the world. So marketing on Facebook will take your brand to millions of target customers. Here are some best Facebook marketing tips that will help you reach your goals easily.
1. Get a business page up
Among many strengths of using social media, getting a business page up is the key. People these days like to connect on a more personal level. So besides having a business page for your brand, set up a business page for yourself as the person behind the brand. This way you can separate your personal life and professional life on social media. So your followers will feel more connected to your brand when they interact directly with the person behind it.
2. Maintain your brand presence
After you get a business page up and running, it’s time to stay connected with your audience and maintain a clean brand presence. But how? Simply by posting valuable content regularly on your social media page. Post informative and relevant content about your brand from a founder’s perspective on a regular basis. This way you’ll be able to maintain your brand presence on Facebook. Reach out to the top Facebook marketing company in India for advanced help.
3. Join relevant groups
There are already plenty of groups on Facebook that are relevant to your industry. So after you set up your own business page, join those groups right away. Do some research on the groups where you are likely to find your target audience on Facebook and join in. Then get active in the groups by regularly participating in group discussions. Put valuable comments on others’ posts. But remember not to portray yourself as salesy in your approach. Offer genuine thoughts and advice to establish yourself as an authority figure in your niche.
4. Build more connections
Showing up daily on Facebook is not enough to get the desired results. For that, you need to build new connections with the relevant audience. So reach out to people or businesses you admire, send them a text to let them know. This way you can build genuine connections. But your approach should not be aggressive here. Also, you should not be desperate to sell your product or service.
5. List your upcoming events
If you are hosting a webinar or a virtual exhibition or speaking in an online event, you can promote this on Facebook. For that, you need to create an event page on Facebook and invite your audience to join in. Talk to the best social media marketing agency in Mumbai to grow your business on Facebook.
6. Go live more often
Live streaming has gained much popularity since the lockdown began. Live video creates a sense with the audience that they can see the behind-the-scenes of the real you. This and the unpredictability of the live video lets the audience continue watching it longer than a regular video.
Many people might not prioritize Facebook Marketing for their businesses, but it definitely has the potential to drive brand awareness, increase your brand’s visibility, make connections with the target audience, and get leads and conversions. All you have to do is know the right strategies and implement them to get the best results. Digitactix is the leading digital marketing agency in Mumbai. So if you are looking to grow your business with social media marketing, get in touch with us.