With the world turning to online shopping more with each passing day, Ecommerce SEO has become the most sought after aspect for being visible to the maximum number of customers online.
On average, the e-commerce websites accumulate 37.5% of all traffic from search engines (source: SEMrush) and Ahrefs reported an increase in organic traffic on websites by 116% through SEO efforts!
That is to say, for getting optimum visibility on the SERP, reach to the potential customers and traffic to the e-commerce website, all in an organic way, E-commerce SEO is the most efficient and convenient way. These are the reasons why e-commerce SEO has become one of the most sought after SEO services in India.
In this blog, we have discussed the 5 most important Ecommerce SEO strategies that will help your e-commerce website grab the highest rank on any SERP.
Top 5 Ecommerce SEO Strategies to Grab the Highest Rank on SERP
Ecommerce SEO is easy if you know the proper strategies. We know that there are brands, like you, who are eager to implement SEO strategies, but are clueless with the fitting process. So for all of them we have added 5 important Ecommerce SEO strategies in this blog. And by applying them, you are sure to gain your desired results from your ecommerce website.
1.Keyword Research
700,000 Google searches are executed every 60 seconds (source: Search Engine Journal), which is really a lot! So, with the average reader consuming 100,500 digital words per day (source: Search Engine Journal), it’s obvious that, to reach the target audience, you have to start with a targeted keyword list.
But how to do keyword research for your ecommerce website?
For your ecommerce website, you should do the keyword research on a page-by-page basis. To do it properly,
1. Firstly, make a list of all the pages on your ecommerce website.
2. And, then find and map proper keywords to each page on the website.
Now how to choose keywords for your ecommerce website?
So now that you have known how to do keyword research for your ecommerce website, let’s learn how to choose proper keywords.
In an ecommerce website, there are two primary pages that you should optimize for doing SEO. These are Category Page and Product Page. So while choosing keywords consider the ones with high search volume, relevance to the product, commercial intent, and competition in the market.
2. E-commerce On-Page SEO
As you have all the keywords necessary for your ecommerce website, it’s time to implement them properly to optimize each and every page to get your desired rank on SERP. The On-page SEO is an essential part for Ecommerce SEO services in Mumbai, India and everywhere.
Even if you want to execute it yourself, don’t worry, we are here to guide you.
2.1. Optimize your Meta titles, Descriptions and H1 tags
In the same vein, for Meta titles and descriptions, you have to write unique and well-optimized descriptions for the most important pages of your ecommerce website by:
- Including your primary keywords
- Adding some long-tail keywords wherever applicable
- Inserting some actionable words like Buy, Click, Learn, Sale, Free etc.
Highlighting your USP like Free Shipping, Next Day Delivery, Easy Returns etc. - In addition, optimizing your CTR by creating them attractive
However, for optimizing the H1 tags, in the category pages add the category title and in the product pages add the product title. And you’re done!
2.2. Optimize the URLs of your Ecommerce Website
Write clear and easy-to-understand URLs for your ecommerce website pages. Also, insert the category page names or product page names in the URLs to make it SEO friendly as well as user friendly.
Furthermore, follow the tips to write great Ecommerce URLs:
- Make the URLs short and precise as much as possible
- Further, insert the primary / head keyword into it
- Then, clear the hierarchy or context of the page
- Also, insert hyphens to separate words, instead of underscores, spaces or other characters.
2.3. Write Unique Product Descriptions
Then, to make your ecommerce website SEO friendly, write unique, simple and lucid product descriptions. Apart from that,
- Insert the main target keyword in the description
- Also, add long tail keywords wherever possible
- Then, write something that visitors are interested in knowing
- And, keep the description very simple, short and to the point
2.4. Add Schema Markup
Schema Markup can increase the CTR by up to 30% (source: Ahrefs). So to bring more organic traffic to your e-commerce website, adding Schema markup for SEO purposes is a great way. Therefore, add schema markup to all the product pages and the category pages of your website and enable a smooth SEO process.
Apart from that, optimize the product images with the proper size, Alt tags, and other such things to aid the entire SEO process.
3. Technical SEO
Technical SEO is another crucial service by the top SEO agency in India who provides complete ecommerce SEO services for brands. For doing technical SEO for your ecommerce website,
3.1. Fix Issues with Duplicate Contents
To remove duplicate content issues, use canonical texts and be ensured that Google indexes only the page you desire. You can also add a “no index, follow” tag in the meta description of the page you want Google to crawl.
3.2. Find Orphaned Pages and Fix Them
Ten, to make your eCommerce website user friendly, make sure none of the important pages are three clicks away from the home page. If you find anything like that, try to fix them to ensure a great user experience.
3.3. Optimize the Page Loading Speed
A fast loading page generates great user experience while the opposite cause a higher bounce rate. So to make your website SEO friendly optimize the page loading speed properly.
4. Link Building
Links are one of the top three ranking factors for Google (Source: SEM Rush), which makes it important to have a wise SEO strategy for your e-commerce website.
So, to execute proper link building strategy,
Identify the broken links to your pages and fix the issues
Then, get the website links that are linked to your competitor’s web pages and make a plan to link your e-commerce website, too, to get benefits of SEO.
Also, try to be featured on the manufacturer’s “where to buy” pages by reaching out to them and this way builds links for your e-commerce website.
5. Content Marketing
By the time, you’ve got an idea to build an awesome e-commerce website structure and all things necessary for doing its SEO. Now it’s time to create a great content marketing plan to aid the process.
Compose such contents that are compelling, link-worthy, filled with all the necessary keywords and information regarding the product and properly optimized. After that, add the internal links with the contents using prudent strategies to accelerate the SEO process for your e-commerce website.
Wrap Up
It’s a promising fact that 44% of people initiate their online shopping journey with a Google search (Source: nChannel). So to grab the perfect eyeball and make your ecommerce website maximum visibility on the SERP, implement the 5 most important strategies and make the most of your business.
Still if you’re confused, Get In Touch with us and let’s make things easier together!