When you put in money, you’ll want to see returns. Be it a direct impact on revenue, improved consumer trust, better reputation, or superior brand awareness.That’s just how business is done.To better quantify your efforts, you need metrics to track what you’re getting back.For marketers, especially the ones in performance marketing, this means finding metrics to justify their ad...

Google Ads is a powerful tool that can help businesses achieve their marketing goals by reaching their target audience with relevant ads. However, running a successful Google Ads campaign can be costly, with Google Ads CPC (Cost-per-Click) rates varying from a few cents to hundreds of dollars, depending on the industry and competition.As a leading provider of SEM services in India,...

Let’s face it; email marketing efforts take a long time to generate results. And if your emails are ending up in spam folders then it might affect your email marketing ROI. And it would be a shame for your meticulously curated marketing emails to end up in the abyss of spam.But with the right tactics, you can maximize the possibility of your emails landing where you want.From...

Lead generation is one of the prime aims of businesses. And if you run a B2B brand, you must have been investing in B2B lead generation for a continuous flow of incoming leads. But getting a constant influx of new leads for business growth is not an easy task. We have seen many businesses struggle with that. So for all of them here the experts at Digitactix, the top digital...

If you wish to get instant ROI from digital marketing, PPC services can be your best choice.PPC marketing stands for Pay Per Click marketing. The name itself describes the meaning. It’s an SEM channel where you run paid ads for your website to get clicks, rather than earning them organically. And you pay as any visitor clicks on your ad. The sponsored ads you notice on either edge...

Inkspell Unlocked Awards 2021 is a commendable initiative by Inkspell Media. It recognizes and honours the trailblazers from different fields of business and celebrates the essence of their excellence. It is a grand event where the business community comes together to glorify the entrepreneurial spirit and excellence. And the best digital marketing agency in Mumbai, Digitactix, is...

Lead generation techniques are not everyone’s cup of tea but with proper strategy, you can bring in more than you can expect. So if you are one of the 61% of marketers who consider lead generation as their biggest challenge (source: Hubspot), this blog is for you! Let’s find out some useful ways to generate more leads, apply yourself, and still, if you need more help, you can...

Setting up Google Analytics (GA) is the first step to learn everything about the ways the visitors are interacting with your website. You can know the type of people that are visiting your website, their behavior while exploring your website, the type of content they want to see from your website, etc. And the best part is that Google provides this tool absolutely free. There are a...

Digital marketing packages help to open the windows of marketing possibilities worldwide. In today’s digital-led world digital marketing is one such aspect that can gauge the success and failures of any brand. But most of the brands do not have in-house marketing strengths. So they have to outsource the services from an agency. There are a lot of digital marketing agencies in India...

In this fast-paced world, the growth of any business depends on how much it can expand itself according to the needs of the hour. And for any business to meet the goals, digital transformation is a must. A strong digital presence, wise strategies, and proper utilization of different marketing tools and techniques can only take the businesses to the zenith of success. And Digitactix...