Instagram carousel posts, these days, are performing great at creating viewers’ engagement on the internet. It is visual storytelling at its best that produces impressive results with feed content. Even studies have shown that engagements with carousels (1.92%) are higher than both images (1.74%) and videos (1.45%) on Instagram (Source: Marketing Charts). For businesses,...

Although Facebook is chiefly a social media platform, there are a lot of advantages to Facebook marketing. With the digital shift of brands, Facebook has evolved into a complete marketing field. And today, lots of brands are gaining pace on this platform. Among the Indians, there are over 280 million Facebook users. This makes India the largest country in terms of Facebook user...

It goes without saying that if you want to meet your target audience virtually, having an active presence on the right and relevant social media is the key. But only an idle presence won’t work in your favor until you have engaging social media content on it. With 3.8 billion users (source: Search Engine Journal), social media has a huge potential to place your brand in front of...

If you have an online shop and you’re planning to revamp it, you need to have an eCommerce SEO checklist in 2021. I’ve already shared a detailed guideline for eCommerce website SEO in my previous blog and you can check it here. So in this blog, we’re going to share some essential checklists for your website. Following them will make your online shop more visible on the web and...

When it comes to driving customer’s minds, copywriting strategies are of utmost importance for businesses of any scale. But lots of businesses tend to overlook this aspect on the internet. And as a result, their struggle with driving customer’s minds becomes never-ending. Here in this blog, we’ve picked 7 best practices for copywriting, applying which you’re sure to grab your...

Understanding advanced SEO techniques is crucial if you want to increase search traffic and brand awareness for your website.With 40,000 search queries Googled every second on average (visualize them here), it’s more than important for your website to stay on the top SERP. Because 75% of users never click past the first SERP (source: Neil Patel). And 60% of all search traffic goes...

Social media trends 2021 are a powerful way for brands to chase to be a part of the evolving vista of digital media in the coming days. With this year coming to an end and the next onset, it’s vital to know which social media marketing trends to chase to create lasting imprints on customer’s minds. By providing proven strategies, in this regard, the best social media marketing...

Building an excellent website structure is as important as doing SEO for your website. While SEO helps your website to rank higher on the SERP, the site structure helps the techniques of SEO to properly work.So if you’re planning to boost up the online presence of your brand, having the key insights on building websites will help you. For this aspect, the best digital media...

If you’ve set a long term business plan, then you should start investing in the CRM processes from day one.86% of customers are willing to pay for a brand with richer customer experience (source: Super Office). Even according to Walker Info, at the end of 2020, customer experience will overpower price and product and could become the key determiner for brands.Indeed, the happier a...

Digital marketing for SME has seen a swift and terrific momentum in recent times. Although traditional marketing has not lost its entire glory, for small businesses, online marketing is a host in himself. It comes with a plethora of fresh methods at the fingertips of the business owners. And the business owners can embrace the most suitable plan according to their objectives,...