Domain Authority: What is DA & How to Boost it in 2021?

by digitactix-team Search Engine Optimization

Domain Authority (DA) is a very important factor for the websites willing to get the first rank on the Google SERP. Moz scores DA on a logarithmic scale of 100-point. So the more DA a website has earned, the better it has the chances to gain higher visibility and the top rank on Google. Increasing the DA score is important for achieving success in SEO efforts. Higher DA implies that your efforts are on the right track and predicts that you’ll get a higher rank and website traffic. 

So there’s a quest among the website owners to increase the DA of their websites. And here in this blog, we have highlighted all the important factors regarding DA, how to check DA on the tools, how to calculate it, and the ways to increase DA for your website. So let’s find out the ways forward. 

What is Domain Authority? 

DA is an advanced rank tracking metric that the renowned SEO solution provider Moz has developed. It predicts how likely a website will rank on Google. By evaluating various factors like linking root domains and the number of the overall links into a single DA score the tools calculate DA. This score is used to compare the websites or track the ranking strength of a website. 

Different tools use different names for this factor. For Moz, this advanced rank tracking metric is named DA or domain authority while for Ahrefs it’s DR or Domain Rating. Again for SEMrush, it’s Authority Score. But among all these tools Moz offers a free analysis of the DA score, unlike the others. You must compare your website’s DA score to your immediate competitors. 

How to Check Domain Authority on Moz?

DA is not a direct factor for ranking on Google. It’s only the best metric to assume the chances of websites ranking high on Google. So for checking the DA score of a website, you can enter the website domain name on the Link Explorer Tool of Moz. There’s another easier way to check the DA of a website and it’s by installing the MozBar and using it as an extension on Google Chrome. Talk to the top digital marketing agency in India for more information. 

How to Calculate the Domain Authority of Your Website?

There are many factors that determine the DA of a website. Although the crux of Moz for calculating the DA of a website is not revealed. However, it has shared a few details of the same and these are:

  • The count of inbound links coming from different domains.
  • The relevancy of the link and the site linking to the domain.
  • The brilliance of the content on the website and domain rankings on the Google search engine.
  • The On-Page SEO score of the site.

How to Increase Domain Authority Score?

If you are one among the lots of people who are continuously working towards improving the DA of their websites you must follow the ways discussed below:

  • Strengthen Off-Page SEO Activities

A strong foundation of the off-page activities of a website is a must for acquiring a high DA score. Try to get more high quality and high-authority links from external websites and pages. The links should come from relevant and qualified websites. Find out the toxic links and work immediately to remove them from your website. Also, try to remove the spammy links for increasing the DA score of your website. 

Another important factor for strengthening the link building process in the Off-page SEO activities for your website is getting high-quality contents on the website. Quality content helps in successfully building quality links on your website. The higher the quality links on your website, the more DA score will be there. Reach out to the best SEO agency in India for getting the best SEO services for your website. 

  • Work on On-Page SEO Optimization

The most crucial factors for improving the On-page SEO of your website include optimizing the title and meta description of each and every page. Then make the right use of headings as in H1 and H2 tags in the contents of your website. Getting the right URL structure and SEO optimized permalinks are also crucial. If you are using media elements like images, videos, etc, don’t forget to optimize them by using proper tags. 

Adding keywords to the content in a natural way will surely pay off. But remember not to do keyword stuffing. Otherwise, it will have adverse effects on your overall SEO efforts. Also, adding internal links to the website content is a very powerful SEO technique that will help to raise the DA score. Finally, try to format the content in such a way that will help it to get rank on the featured snippets of Google. Remember that quality content is the most crucial factor for both On-Page and Off-page SEO. 

  • Don’t Forget to Work on Technical SEO

Technical SEO is something that needs to be corrected in the first place to avoid dealing with it later. Check the critical technical SEO settings like getting your website registered with Google’s search console and Bing webmaster tools. Then creating and optimizing xml sitemaps and submitting them to Google is another key factor. Don’t forget to check robots.txt settings to ensure the crawlers crawl the website easily. If required, consider migrating your website to HTTPS. Then add schema to help Google understand the context of your content. Finally, make sure your website has a properly defined menu. 

  • Check Mobile-friendliness of Your Website

Since mobile searches are now more than desktop users, it’s mandatory to have a website that is absolutely responsive to mobile devices. Also, Google considers mobile-friendliness as a ranking factor. Hence, not having a mobile-friendly version of your website will have a negative effect on the domain authority score. 

  • Improve Page Loading Speed of Your Website

Another important ranking signal for your website to Google is the page loading speed. The increased page loading speed will improve the DA score as well as the user experience. This, in turn, will lead to more sales and business growth. So for better page loading speed, remove the unnecessary plugins and upgrade the required ones to the latest versions. Also, use a caching plugin. Apart from that, optimize the image file size and use a streaming service for videos. And if you have a lot of images and big CSS files, use a Content Delivery Network or CDN. 

Increase Domain Authority with Your Efficient Efforts

Although there’s nothing to be greatly obsessed with the DA score of your website. It’s just a number by Moz that displays how strong your domain is. But it’s true that increasing the DA score will impact your website’s ranking on Google. One thing that needs to be mentioned is that you should be patient while you channelize your efforts towards getting a high DA score. So follow the above-mentioned methods for a high DA score and work consistently towards achieving it. If you’re looking for more insights, Get in Touch with us.

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