Creating high-quality, engaging content is just not enough. Your target audience may not find even the best blog posts, social media posts, or other content organically. Targeted content promotion strategies should be in place for campaigns to succeed and reach their target audience.
Content promotion is the process of distributing blog posts and other media resources via paid channels and organic ones. It is an umbrella term that encompasses three media types viz, owned, paid, and earned. Each of these sections is synonymous with marketing strategy lingo you’ve heard before: broadcasting, distribution, and digital PR.
Owned, Paid, and Earned Content Promotion
Broadcasting or promotion of owned content means pushing content out from the original source through owned channels controlled by the brand. It includes social media posts, RSS Feeds, Emails etc. For instance, being an independent digital marketing agency in Mumbai, we leverage owned media channels to promote our client’s content organically.
Distribution or paid promotion of content is the act of paying to leverage media channels in order to reach new audiences with content offerings that are tailored to their interests and needs. In this case, the brand doesn’t own the channels on which it promotes the content. Press releases, sponsored articles, social updates, recommendations and newsletters are examples of content distribution.
Earned media involves acts of utilizing outreach efforts to convince a third party to share a content piece through their social media channels with the goal of reaching a new audience with a content offer. This third party can be an individual, social media celebrity, influencer, or anyone with an audience.
If you want to dive deeper into content promotion and distribution, below are the tools that can help you skyrocket your content marketing.
WordPress is essentially an open-source CMS that allows you to self-host your website or host it through a platform. It offers a highly-customizable platform that lets you build and manage your site and its content. WordPress works on a plugin and template system that lets you customize websites to fit your business, store, blog, or portfolio. If you don’t like the cumbersome task of writing content by yourself, consider outsourcing it to skilled content writing agencies in Mumbai like Digitactix that help you get the desired results more effectively.
Hubspot offers a wide array of free as well as paid tools and systems to scale online businesses seamlessly. It provides free tools like chatbots, popup and form builders, WordPress plugins and a lot more. In addition to having a world-class CMS, Hubspot also offers a free CRM that allows you to centralize everything.
Google Analytics is the lifeline of millions of online businesses. It’s a web analytics tool that tracks and reports website traffic letting businesses make better decisions about their products and services. It also provides demographic information, quantitative data on campaigns, track conversions, user behaviors and more. Moreover, you can integrate Google Ads Manager, Google Search Console, Salesforce, Google AdSense, etc to boost your content promotion efforts.
Ahrefs is one of the best SEO suites that offers tools like link building, competitor analysis, keyword research, content explorer, site audits, and rank audits for marketing professionals to achieve higher search engine rankings. In addition to top pages and content gap reports, etc, you can also see traffic reports. If you are looking for a free alternative to Ahrefs, check out Ubersuggest or Google Keyword Planner.
Creating and posting on each social handle can be a time-consuming task. Buffer helps streamline the process of scheduling and posting content on various platforms quickly and effectively. It lets you schedule your content across Instagram, Facebook, Linkedin, Twitter, Pinterest, and Google Business Profiles. You can integrate up to 3 profiles with a free account without paying a penny. However, if you are looking for digital media marketing services in Andheri then look no further than Digitactix.
Loom is yet another powerful tool that lets you record your screen, edit and share videos. It allows you to create and embed tutorials, walkthroughs, and screen recording videos in your websites, blogs or emails. It lets you save time by minimizing the need for full meetings.
Airtable is a great tool for managing tasks and databases, storing a variety of data, and using customized filters to sort it. You can use it for editorial calendars, influencer management, marketing campaign tracking, and much more.
Finding the Best Tool For Your Business
Over the past decade, the content promotion industry has grown substantially. Using tools will certainly help you get the job done rapidly and effectively but won’t save a bad content strategy. Although there are a lot more tools available out there, this post sums up the best tools for most needs. We at Digitactix use these tools to skyrocket the execution of our marketing strategies custom-tailored for businesses. Which tool has been most effective for your business?