Once in a while, you might have experienced being lost in a maze of SERPs trying to escape the low search engine ranking. Well, it can be extremely frustrating, especially after giving your 100% effort to optimize your website for search engines.
Simply put, the culprit is your website’s topical authority.
Take for example, you’re searching for information about a specific medical condition. Would you trust a website that has very little information about your condition or the one that has multiple in-depth articles written by medical professionals, backed by real data & research studies?
You would trust the latter because it holds authority on the medical condition, with credible and reliable information, right?
If you’re familiar with SEO, you might as well know that the concept of topical authority revolves around the idea of demonstrating expertise in a specific topic or subject area. It helps you enhance your website’s visibility in search results, climb search engine rankings, and increase organic traffic.
If you aim to boost your organic traffic and enhance your website’s visibility, always seek guidance from a trusted experts from a specialized SEO agency in Mumbai.
Now that we have a brief idea about topical authority, let’s further discuss its role in SEO and how you can leverage it for your own business.
Why Is Topical Authority Important?
Google and other search engines use intricate algorithms to decide which websites to display in their search results. One of the key factors in these algorithms is the authority of the website on the topic being searched for. Websites that are considered authoritative are more likely to rank higher in search results and attract more organic traffic.
So, How do you build topical authority for your website?
Here are some key strategies:
- First and foremost, start by creating high-quality, comprehensive content on a specific topic or niche in various formats, such as blog posts, articles, infographics, videos, and more. The goal is to become a go-to resource for information on that particular subject.
- The next step is to build trust and establish credibility with your audience. To do so, refer to reliable sources that provide accurate and up-to-date information. Keep interacting with your viewers via comments, social media, and other channels.
- Build backlinks from other reputable websites. Backlinks are links from other websites that point to your site. When other authoritative sites link to your content, it signals to search engines that your site is also authoritative.
- Make use of on-page SEO techniques, such as optimizing page titles, meta descriptions, and header tags, to assist search engines in understanding the relevance and importance of your content.
- To stay ahead of the competition, take assistance from an SEO agency in Mumbai that can help your business improve its online visibility, search engine rankings, keyword research, on-page optimization, and link building.
How Google Uses Topical Authority?
Back in 2013, Google took a leap forward with the introduction of the Google Hummingbird update. Before this update, Google’s algorithm focused solely on keywords to understand what a web page is about and to deliver relevant results to users. Backlinks were also heavily relied upon to determine a page’s ranking on SERPs.
Today, Google recognizes the importance of a website’s topical authority, which refers to its level of expertise and knowledge on a particular subject. In other words, Google is no longer just a keyword robot but more of a topical guru.
It wants to see that a website has the necessary authority and knowledge on a topic to provide valuable information to its users. This is why it is crucial to have high-quality content and to establish yourself as a reliable source of information within your niche.
All in all, keywords and backlinks remain significant factors for SEO; they are no longer the sole determinants of a website’s search engine ranking. Instead, Google looks out for websites that are authoritative, comprehensive, and, most importantly, useful to their users. After all, it is the websites that provide real value to people, that will ultimately come out on top in the search rankings.
Partnering with a digital marketing agency in Andheri can assist you in executing various strategies and identifying the most impactful tactics for generating search engine traffic to your website.
Wrapping Up
As the saying goes, “content is the king” when it comes to SEO, but building topical authority is also very crucial for websites to rank higher on search engine results pages. Creating high-quality content, obtaining authoritative backlinks, and staying current with industry trends are all important factors.
If you’re looking for digital media marketing services in Andheri to help you with your SEO strategy, consider checking out Digitactix, a trusted agency that offers not only SEO services with many other digital marketing services that will help your business grow.
Contact us today for any enquires or information regarding our digital marketing services, and we will be happy to assist you according to your specific requirements.