Lead generation is one of the prime aims of businesses. And if you run a B2B brand, you must have been investing in B2B lead generation for a continuous flow of incoming leads. But getting a constant influx of new leads for business growth is not an easy task. We have seen many businesses struggle with that. So for all of them here the experts at Digitactix, the top digital marketing agency in Mumbai are sharing 5 proven tactics that are pro in driving prospects towards the sales funnel of your B2B brand. Take a look.
5 proven organic tactics for unlimited B2B lead generation
You’ll get a lot of lead generation tips that are fruitful yet very common. However, to cut through the noise, you need to do something out of the box. Here are some creative B2B lead generation tips:
1. Create a customized Email Campaign
Setting personalized email campaigns will let you create emails in a language that your prospective customers love and can relate to. The more relatable the emails will be to your target audience, the more will be the chances of them getting converted.
So, speak the language of the recipients in the emails and include academic style or informal ones as per their choice. You don’t have to change the primary message, just modify the delivery mechanism based on the recipients’ personalities and win the game. Also, include a CTA in your email signature and link it to the place where you want your visitors to land. This will be unique and is particularly helpful when you’re sending bulk emails. So give it a try.
2. Go for Content Syndication
Content syndication helps the content that you create by leveraging the visitors of parallel brands. As you place your content before the relevant visitors that you may not have yet reached, you are likely to generate more leads and boost your business prospects.
Moreover, the backlinks you get to your website through syndicated content will help you improve the SEO ranking of your website as well. But make sure you syndicate your best content only. Opt for the most effective search engine marketing services in Mumbai to stay on top of the ranking race.
3. Genuinely solve relevant queries on Quora
With over 100 million active users, Quora is gaining rapid popularity among internet dwellers (source: Marketing Insider Group). And this platform can be best used for brand building and B2B lead generation as well. By regularly providing informative and valuable insight regarding your niche, you can establish yourself as an authoritative person in your industry.
Also, your target audiences can notice you more and in turn, you build your brand awareness. If any of your content addresses any specific question on Quora, you can attach the link in your answer. So if your audience finds it relevant, they will visit your website through the link. This way, you’ll get more traffic and leads as well.
4. Create interactive content for experiments
Try to create interactive visual content to attract more visitors. We know it’s a bit difficult but to stand out in the market, you need to go that extra mile.
Get some compelling and informative infographics that your users can remember for a longer time. This will generate more likes and shares and in turn, getting more leads will be easier for you. Remember to add a social sharing button to make the sharing job easier for your visitors.
5. Leverage Social Media to the fullest
Social media platforms are a great way to interact with prospective audiences and customers irrespective of the industry you are in. But different platforms are more fruitful for different demographics. Instagram and Snapchat are some good places for the brands that look for Millennial clients.
The campaigns here will catch the attention of their prospective customers. Then there’s LinkedIn. It’s one of the most effective platforms for B2B lead generation. Studies have shown that businesses get 80% of B2B leads from LinkedIn (source: Marketing Insider Group). So as a B2B business owner, you must leverage these platforms to gain more qualified leads. Reach out to the leading best social media marketing agency in Mumbai for advanced help.
Conclusion
These 5 tactics are really powerful to generate more leads specifically when you incorporate them into your current marketing strategy. One thing you must remember is that creating informative content and providing value to your customers are the major things that can make you stand out from the crowd. So give these creative tactics a try or get in touch with us for more assistance.