Enterprise SEO: What Is It And How To Excel At It?
Enterprise SEO can be considered the final boss of search engine optimization. It takes all the elements of regular SEO and dials it to eleven. Where regular SEO is mostly limited to a single site, its enterprise counterpart usually deals with the webpage count running into thousands and millions.
If you’re just venturing out into the world of enterprise search engine optimization, it can be a tough nut to crack, given the number of factors involved. But you can always opt for the services of any SEO company in India to help you establish a solid SEO game. However, if you want to try a hand at it yourself first, here’s a comprehensive guide that can help you do that.
What is Enterprise SEO?
Well, it can be considered as an implementation of SEO, but scaled to meet the scope of an enterprise. With it, one can improve the relevance, authority, and usability of enterprise-level websites in order to enhance a company’s online search visibility, traffic, revenue, and conversions.
Typically, it involves a website of a large organization that contains millions of web pages, multiple stakeholders, and huge goals.
And like regular SEO, it has its own sets of considerations and challenges, when strategies meet action. Here are some tried-and-tested tips for you to crack the tough nut that is enterprise SEO.
How to Win at Enterprise SEO – 4 Pillars
1. Create Quality Content
Of course, if you’re talking about SEO, content is key. And on an enterprise scale, you need to make sure you and your team can handle the scale on which you need to research and incorporate keywords.
Usually, that will involve giving writers primary keywords to include in the content, along with guidelines on incorporating second keywords, snippets, and tips on image alt-text.
For end-to-end assistance on content creation, Digitactix is here to help you! Connect with the best digital marketing agency in Mumbai and upgrade your content strategy today!
2. Communicate the Value of SEO
If your organization doesn’t appreciate the value of SEO, you’ll lose critical prioritization and resources to whatever your execs consider more valuable. So, the first step is to “sell” the SEO idea. Using a few simple facts can go a long way here, including search volume, traffic generated using organic search, and YoY (year over year) growth – all to help display how SEO can impact your organization.
Also, it’s important to put forward that enterprise SEO is an ongoing process and not a one-off task. Thus, it requires continuous effort.
3. Maintain Page Speed
Page speed is one of the most impactful SEO elements. However, maintaining it gets increasingly more complex as the number of pages increases.
So, start by analyzing your current page speed. Google PageSpeed Insights is a good tool to evaluate the fast your website loads for your users. If it isn’t up to the mark, you start speeding it up by bringing down redirects, compressing images, and caching your web pages.
4. Strategic Keyword Selection
Lastly, choosing a keyword becomes increasingly difficult the more you write around the same topic. And sometimes, you can feel you’ve said everything on the topic.
Having a dedicated SEO team in your organization can help you with content gap analysis and regular keyword research to discover new topics to write about.
If you’re not able to crack the keyword research code, turn to Digitactix – the leading provider of digital media marketing services in Andheri.
Over to You
By driving enterprise-wide SEO, you can unlock organic traffic and brand awareness, generate leads, and ultimately, bring in conversions.
Make the most of enterprise SEO by handing over your SEO strategy requirements to Digitactix today! Get in touch with us to explore more!
