User Experience Design Studio
What is UI and UX:
UI or User interface design is the practice of designing interfaces for products like software, websites, apps, etc. An interface is a kind of a boundary between which interaction is shared, in this case, between humans and devices. UI design is concerned with the look and feel of the interface, by doing thorough research and making use of the data collected. This data is used to create a graphical layout for the interface in which there are aesthetic and interactable parts. Some of these parts are text fields, buttons, sliders, and links and so on. Each of them has a specific purpose to perform after the user interacts with them. UI design also includes animations and transitions.
UI design is part of a broader term process known as UX design. UX design is concerned with the experience of the user while using the product. UX studios are concerned with how simple and easy the product is to use. They are also working on how the product provides a memorable experience to the user. A lot of people are confused as to how User Interface and User Experience are different from each other. Let’s take a look at the difference between these two concepts…
A lot of people are confused between the concept of UI and UX design. However, UI design is a part of UX design. UI designers are in charge of making graphic interfaces visually attractive. They are responsible for making these interfaces create a lasting impression on the user. However, the colors, fonts, and interactions are designed based on the UX designer’s instructions. UX designing companies are in charge of making those same interfaces useful. Not only the interfaces, but the whole experience of using the product is made easy, simple and pleasant experience.
Also, the brand is reflected in the same experience and this is ensured by the User Experience design studio. UI/UX design has gained a lot of popularity in these recent years. The reason: It is very important for the product’s success in the market. Let’s take a look at why they hold such importance…
Why is it important:
88% of online consumers are less likely to return to a site after a bad experience (source: Econsultancy). Websites, apps and similar products cannot be successful without UI/UX design. Your product might be game-changing for the market, but if it doesn’t have a great user experience, your product’s existence is pointless. Everybody is busy in their fast-paced lives. Nobody wants to spend time configuring out what does what in your product. They want experiences to be smooth, easy and short. It is even more important for startups to have their UI/UX design sorted. Startups need to have their first impression on point when they are about to enter the market. They need to be a step ahead of their competitors and User Interface/User Experience is going to play a crucial role. This is a proven fact after all first impressions are 94% design-related (source: ResearchGate). As a result, many UX studios all over the world have sprung up. Not only for first impressions, but UI/UX design also affects marketing and sales, let’s take a look at how…
How UI/UX design affects marketing and sales:
Marketing is all about building healthy and strong relationships with potential customers. Sales is using those relationships to provide value and earn revenue in return. The user experience will either make or break that relationship. Slow-loading websites cost retailers £1.73 billion ($2.6 billion) in lost sales each year. (Source: Econsultancy). If users have amazing experiences with the website, they won’t think twice before trusting the brand and its products. The same is with any other product.
Let’s take Gpay for example. If you have ever used Google pay, for example, you might have noticed how quick and simple it is to make payments. It is even simpler to pay those who are a few steps away from us. Due to this simplicity and ease of use, people are flocking to install Gpay and use it for their day to day payments. Your competitors are creating great experiences and you must be a step ahead.
Diving deep into the process:
The process of UX design begins at the UX designing company with carrying out in-depth research on the user. The needs, behavior, likes and dislikes and motivations of the user are learned and kept in mind. This step is the most important since it lays the foundation of the product’s user experience. It is important to know what your users like and want to provide the best experience to them.
The next process involves the application of user research data into the wireframing and prototyping of the product. Judgments on website credibility are 75% based on a website’s overall aesthetics (source: bsc.org) and that’s why it’s important to prepare a UI wireframe keeping the user research note in mind. The wireframe and eventually the prototype of the product is built that is like the demo version of the product.
The prototype is then sent for testing. The testing is done with various situations and various users. This way we learn how the experience will be in various cases. If it isn’t as planned, corrections are made to ensure near-perfect user experience. Various techniques such as A/B testing are used in the testing phase.
Once the UX of the prototype is tested, it is then translated into the final product through development. Development teams get together and use the prototype as an in-depth model to develop the UI and the backend of the product. They keep the rules and data given by UI/UX designers in mind to develop the final product. Hence the product is developed with smooth and pleasant user experience and then sent for production.
Why you need a professional for this service:
UI/UX designers have a significant involvement in every step of developing the product. Their efforts into carrying out research on users and collecting and presenting that data plays a big role in the success of the product. Also, they carry out testing and help make further improvements. This process is not something everyone can do. Dedicated professionals who are highly skilled and educated must be handpicked.
We understand this, and that’s why we recruit the best in our team for this purpose. That’s why our team is the best when it comes to providing you with UX services. This is the same team that helped us to be an award-winning digital marketing company. So if you want your product to conquer the markets, contact us, and let us be your go-to UX studio. The one that creates seamless experiences that understand your users well.
Digitactix is a digital marketing agency focused on bringing growth and revenue to its client. We provide essential services like Social Media Marketing, SEO, Pay Per Click, Web Design and Development, Content Writing and many more while keeping our motto in mind: When your client makes business, you make business.
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