Charcoal Eats is a high-growth, modern QSR brand specializing in premium biryani and comfort food. Operating across major metros like Mumbai and Delhi NCR, the brand’s mission is to position biryani as an everyday, affordable indulgence. Our partnership focuses on building mass visibility and top-of-mind recall through an integrated strategy that blends high-impact physical presence with cutting-edge, AI-driven digital storytelling.
The Challenge
Standing out in a hyper-competitive market dominated by aggressive digital and food delivery giants
Building mass recall and instant visibility for a value proposition (Biryani starting at ₹185)
Changing deep-rooted consumer perceptions about “unsexy” or “boring” ingredients like Kathal
Tackling "ad fatigue" by creating content that resonates with office-goers and Gen-Z audiences
What We Did
Key Focus Areas :
- City-wide OOH plan across prominent traffic junctions, highways, and metro corridors
- Transit media domination involving full wraps for BEST Buses and Uber Cabs
- End-to-end AI film production including character generation, motion, and lip-sync
- Co-branded visibility and approval management with delivery partner Swiggy
- High-volume event activations and pop-up stalls at major concerts and music festivals