1. What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide a better user experience, and understand how the website performs to analyze what works and where it needs improvement.
2. How do we use cookies?
As with most online services, our website uses first-party and third-party cookies for several purposes.
First-party cookies: These are mostly necessary for the website to function the right way and do not collect any of your personally identifiable data.
Third-party cookies: These are mainly used for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and providing you with an improved user experience to help speed up your future interactions.
3. Types of Cookies we use
A. Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
| pmpro_visit | session | Set by PaidMembership Pro plugin to manage user memberships. |
| _abck | 1 year | Used to detect and defend against cookie replay attempts and manage bot interactions. |
| ak_bmsc | 2 hours | Used by Akamai to optimize site security by distinguishing between humans and bots. |
| bm_sz | 4 hours | Set by Akamai Bot Manager to manage bot interactions and prevent fraud. |
| swpEmojiSettingsSupports | session | WordPress cookie to determine if the browser can display emojis properly. |
| cookieyes-consent | 1 year | Remembers users’ consent preferences so they are respected on subsequent visits. |
B. Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
| li_gc | 6 months | LinkedIn cookie for storing visitor’s consent regarding non-essential cookies. |
| lidc | 1 day | LinkedIn cookie used to facilitate data center selection. |
| _mcid | 1 year | Mailchimp functionality cookie used to evaluate UI/UX interaction. |
C. Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
| sbjs_* (Multiple) | session/1hr | Sourcebuster cookies used to identify the source of a visit and store user action info. |
| tk_or / tk_lr | 1 year+ | JetPack/WooCommerce cookies that analyze referrer behavior. |
| tk_r3d | 3 days | JetPack cookie used to collect internal metrics for user activity. |
| _ga / ga* | 1 year+ | Google Analytics cookies used to calculate visitor, session, and campaign data. |
| _fbp | 3 months | Facebook cookie used to deliver advertisement products on Facebook platforms. |
D. Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
| bcookie | 1 year | LinkedIn browser identifier cookie used for share buttons and ad tags. |
E. Uncategorized
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
| Cookie | Duration | Description |
| _mc_anon_id | past | Description is currently not available. |
4. Manage cookie preferences
You can change your cookie preferences at any time by accessing the Cookie Settings on our website. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents for major web browsers: