Arohi Eye Hospital is one of the leading eye hospitals in Mumbai, India, dedicated to providing high-quality eye care services. With 12 years of industry experience and a track record of serving more than 50,000 people with vision-restoring surgeries, it has established itself as a prominent eye care center in the region. Our partnership with Arohi Eye Hospital focused on a specialized, high-impact campaign to redefine their digital presence and position them as the top choice for pediatric eye care.
The Challenge
Raising awareness about pediatric eye health and the importance of early detection
Establishing Arohi as the premier destination for children's ocular needs in a competitive market
Driving footfall for consultations through high-value promotional offers
Creating an emotional connection with parents while maintaining clinical authority
What We Did
We executed a comprehensive two-week digital campaign centered around Children’s Day. Our approach blended emotional storytelling through “Visionary Quotes” with high-utility content like symptom reels and influencer endorsements. By combining a child-centric creative approach with a strong call-to-action, a free two-week consultation, we successfully converted digital interest into measurable engagement and awareness.
Key Focus Areas :
- Offer-led campaigns featuring doctor introductions and a free two-week eye check-up
- Social media management focusing on symptom-led educational reels for parents
- Creative production of visionary carousels spotlighting children’s dreams and aspirations
- Influencer collaborations with renowned Mumbai mom bloggers for authentic journey sharing
- Value-added content creation including eye-nourishing nutritional recipes for kids
Impact
10
M+total accounts reached within a single month
20
M+impressions driving significant digital brand awareness
100
X+surge in brand reach compared to previous month
3160
K+