Living Concepts is a premium furniture brand known for its design-forward thinking and strong retail presence. Our association with Living Concepts began in 2017 and has since evolved into a long-term, integrated partnership spanning digital, offline, and retail-level marketing. Over the years, we have helped shape Living Concepts into a brand that consistently attracts high-intent audiences, drives store footfall, and sustains measurable growth across multiple cities and formats.
The Challenge
Driving consistent, high-quality store walk-ins
Improving lead quality while controlling acquisition costs
Aligning digital campaigns with offline retail outcomes
Managing multi-city launches with a unified brand presence
What We Did
We built a performance-led marketing ecosystem designed to convert interest into action. Our approach combined strategic media planning, creative storytelling, and continuous optimisation across digital and offline touchpoints. From lead generation and CRM integration to social media performance and retail-level creatives, every effort was aligned toward measurable outcomes. We also introduced AI-driven creative solutions to modernise product showcasing and keep the brand visually ahead of the curve.
Key Focus Areas :
- Lead-generation campaigns with CRM, chatbot, and follow-up automation.
- Social media management and performance marketing across platforms
- Creative production including monthly shoots, videos, and concept-driven content
- Offline branding across stores, exhibitions, and outdoor media
- Website management, SEO, Google Ads, and local visibility optimisation