November 2024 - Digitactix

The Ultimate Guide to High ROAS on Facebook Ads for Agencies

by digitactix-team Nov 28, 2024 Social Media Marketing

Achieving a high Return on Ad Spend (ROAS) score on Facebook Ads is critical for marketing agencies looking to maximise their clients' ad investment. The ROAS score is calculated as the ratio of Total Ad Revenue to Total Ad Spend....

The Role of Generative AI in Shaping the Future of Search Engine Optimization

by digitactix-team Nov 18, 2024 Search Engine Optimization

The inclusion of generative AI into search engine optimization (SEO) has revolutionized content creation and how businesses navigate their online presence, audience engagement, and ranking SERPs. With its ability to produce content fast and generate human-like text, generative AI helps...

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