You must have started to notice how AI is slowly becoming a central part of many of our business operations. We can’t help but see its impact everywhere. Look at the profound changes it’s brought to our society. Just think about healthcare, retail, banking, logistics, entertainment, and manufacturing – it’s reshaping the very core of our businesses. It’s...

When you put in money, you’ll want to see returns. Be it a direct impact on revenue, improved consumer trust, better reputation, or superior brand awareness.That’s just how business is done.To better quantify your efforts, you need metrics to track what you’re getting back.For marketers, especially the ones in performance marketing, this means finding metrics to justify their ad...

Social media is now the new virtual town square where individuals and businesses from every nook of the world gather to express their thoughts and exchange ideas. The potential for engagement and growth on social media is immense, it is an opportunity that cannot be missed. However, the sheer volume of content can often overwhelm even the most experienced business owners.That is...