Blog
The Ultimate Guide to High ROAS on Facebook Ads for Agencies
Achieving a high Return on Ad Spend (ROAS) score on Facebook Ads is critical for marketing agencies looking to maximise their clients' ad investment. The ROAS score is calculated as the ratio of Total Ad Revenue to Total Ad Spend....
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The Role of Generative AI in Shaping the Future of Search Engine Optimization
The inclusion of generative AI into search engine optimization (SEO) has revolutionized content creation and how businesses navigate their online presence, audience engagement, and ranking SERPs. With its ability to produce content fast and generate human-like text, generative AI helps...
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The Importance of Topical Authority in Modern SEO Strategies
Once in a while, you might have experienced being lost in a maze of SERPs trying to escape the low search engine ranking. Well, it can be extremely frustrating, especially after giving your 100% effort to optimize your website for...
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A Guide to LinkedIn Marketing for Business Growth in 2024
Have you ever considered which social media platform has the most potential for amplifying your business growth? While there are many platforms companies target for attention, there’s one standout application: LinkedIn. Far more than just a hiring platform, LinkedIn has...
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Effective Content Marketing Strategies for Business Growth in 2024
In the field of digital marketing, we are well-versed in the phrase "content is king." Indeed, producing high-quality content is not just important but also an effective way to grow your business and stand out in the marketplace. As the...
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AI in SEO: A Pathway to Digital Dominance
You must have started to notice how AI is slowly becoming a central part of many of our business operations. We can’t help but see its impact everywhere. Look at the profound changes it's brought to our society. Just think...
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Performance Marketing 101: How to Calculate ROAS Effectively
When you put in money, you’ll want to see returns. Be it a direct impact on revenue, improved consumer trust, better reputation, or superior brand awareness. That’s just how business is done. To better quantify your efforts, you need metrics...
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6 Reasons Why Every Brand Needs a Social Media Calendar
Social media is now the new virtual town square where individuals and businesses from every nook of the world gather to express their thoughts and exchange ideas. The potential for engagement and growth on social media is immense, it is...
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6 Ways to reduce Google Ads CPC and drive better results
Google Ads is a powerful tool that can help businesses achieve their marketing goals by reaching their target audience with relevant ads. However, running a successful Google Ads campaign can be costly, with Google Ads CPC (Cost-per-Click) rates varying from...
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The ChatGPT Phenomena: What is it and how you can use it
One million in the first five days, that’s the number of users ChatGPT managed to garner in its first week of operation, a commendable feat in an era where building even a thousand-strong user base takes years to achieve. But...
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