5 Google Ads Bidding Strategies You Should Know

Maximize Conversions This strategy uses smart automation to get the most conversions possible within your budget.

Target CPA (Cost Per Acquisition) Set your desired CPA, and Google auto-adjusts bids to reach it.

Target ROAS (Return on Ad Spend) Google bids to get the highest conversion value based on your return goals.

Target Impression Share This strategy ensures your ads show at the top of Google results as often as possible.

Maximize Clicks This automated bidding strategy gets you the most clicks possible within your set daily budget.

Not sure which strategy to choose?

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