How To Redesign a Website for Higher Conversion and Sales
Did you know a poor website design might be costing you conversion and sales? An unpleasant site deserves a website redesign. No matter what your company size or industry is, having an engaging website design is quintessential for the success of your business.
The design of your website can make or break the results you get from it. A well-designed website will make visitors feel more comfortable while they are browsing or shopping on your page. Consequently, making them more likely to stay on your website longer, consume more content and make a purchase. But how do you make your website better? Below are the 5 best website redesigning tips that you can use to boost conversion and sales.
Simplify The Navigation
While redesigning your website for better conversions and sales, you can always start with basics like improving the navigation. As a matter of fact, visitors tend to bounce off a website when they find it hard to navigate. Both good design and great user experience are equally important for a site to generate higher engagement.
The website’s homepage is where most visitors will land first. The most common mistake we have noticed is putting too much information on the home page. So, try to keep your homepage simple, concise and informative at the same time.
How to Create a Twitter Marketing Strategy?
Setting SMART goals forms the foundation of finding success on any social media platform. The SMART goals you set should be Specific, Measurable, Attainable, Relevant, and Time-bound.
The key lies in breaking down your goals into achievable business objectives and measurable key performance indicators.
Another aspect of building a successful Twitter marketing strategy is understanding your audience well. Building a buyer persona can help you communicate with your target audience in a more meaningful manner, thus driving better results.
1. Set Goals & Build a Buyer Persona
While redesigning your website for better conversions and sales, you can always start with basics like improving the navigation. As a matter of fact, visitors tend to bounce off a website when they find it hard to navigate. Both good design and great user experience are equally important for a site to generate higher engagement.
The website’s homepage is where most visitors will land first. The most common mistake we have noticed is putting too much information on the home page. So, try to keep your homepage simple, concise and informative at the same time.
2. Reduce Website Loading Time
HubSpot found that the first five seconds of page-load time had the greatest impact on conversion rates. So, if you want more users to convert and gain more sales, work on improving your website’s loading time. Poor website performance can lead to higher bounce rates and lower visibility. This, in turn, affect your website’s ability to gain new visitors.
To make your website load faster, you should enable compression, minify CSS files, avoid redirects and eliminate render-blocking JavaScript. You can also leverage browser caching. Moreover, you can use tools like Google PageSpeed Insights, GTmetrix, etc to check website loading time. Digitactix, a UI UX design agency in Mumbai, can help you get your website redesigned that is user-friendly and responsive at the same time.
3. Optimize Your Website For SEO
Search engine optimization (SEO) cannot be ignored while creating or updating any website. Making a website SEO-friendly allows search engines to crawl and interpret each page well.
This increases the likelihood of your site being found when users search for terms related to your products or services. However, you can optimize your website for SEO with keyword rankings and paid search placement using Google Ads.
4. Make Your Website Mobile-Friendly
Needless to mention, people use their smartphones to look up information on the internet. In fact, more than half of all web traffic comes through mobile phones. Therefore, it is important to make your website responsive and mobile-friendly.
In short, the mobile version of your website should be as clean and minimalist as possible to keep users engaged. You will need to minimize page elements, scale down some of the assets, and make sure the navigation is clear. So, plan your website redesign process in such a way that your website is mobile-friendly.
5. Make Your Website Visually Appealing
The primary purpose of having a website is to drive relevant traffic to your products and services page and ultimately drive sales. No user likes to interact with an awful website.
Even if you have high-quality content but your website design is a mess, users will leave in no time. Visuals can help your prospective customers decide whether to use your website and how they remember it.
Consider using various elements like color schemes, images, fonts, etc to design an attractive website.
Digitactix, an outstanding online marketing company in Mumbai, has helped businesses generate optimum ROI with outstanding services. And we’d be delighted to help you too!
Wrapping Up
As you know, your website design is important because it can affect the customer’s decision-making process. A well-designed website can help your business stand out from competitors. It can also affect your brand identity, so ensure that you offer a clear, concise, and easy-to-navigate site to your users.
We love designing and building websites, brands, and experiences that help businesses reach their goals. Our team of website redesign experts will work with you to provide a full plan for making sure your website performs at the top of its game, increasing leads, customers and sales. Feel free to connect with us anytime.
